Three Ways To Improve Your Lead Nurturing Strategy
MarketingProfs just published TeleNet's article entitled "Three Ways to Improve Your Lead Nurturing Strategy". Although more than 80% of high-tech marketers report that they have a lead-nurturing strategy, 64% say their strategy needs improvement. If you’re among those seeking improvement in your nurturing strategy, you will find benefit in reading our article, which outlines tips for integrating human touch, effective text-based email and touch scoring.
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How to Evaluate & Hire a B2B Telemarketing Lead Generation Partner
When marketing professionals set out to conduct an evaluation of lead generation telemarketing vendors, they may seek advice from their colleagues, pull from their past experiences, conduct research on the web and review guidelines put into place by their procurement department. However, rarely are they given an opportunity to receive “inside” information from a telemarketing vendor to aid in how to conduct their evaluation.
Read this article to receive 7 tips to guide your evaluation.
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How Do You Compare? Best In Class Telemarketing Practices
Compare your telemarketing practices with our "best in class" marketers in this analysis, which is packed with insight, comparison graphs and five recommendations that you can implement today.
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Top Ten Telemarketing Best Practices
Defining "sales-ready" lead; utilizing prospect profiles; analyzing customer data; and effectively communicating product benefits, are among TeleNet's best practices.
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Show 'em the Love: How You Can Create a Content-Rich Nurturing Strategy.
Without relevant content, a nurturing strategy is nothing more than a means to thoroughly bug, bother and nag your top prospects. Therefore, as you develop and refine your lead nurturing strategy, it is critical to spend significant time ensuring content is meaningful, well organized and updated. Read this article, published in Business to Business Magazine, for helpful tips on creating a content-rich strategy.
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