Six Tips for Effective Cold-Calling
Cold calling is one of the few marketing tactics focused on proactively initiating two-way conversations with decision-makers. When executed well, these conversations lay the foundation for long-term business relationships.
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Seven Key Findings from Telemarketing Lead Generation "Best in Class" Survey
For the fourth consecutive year, TeleNet Marketing Solutions has surveyed marketing professionals to more thoroughly understand how companies – primarily in the high-tech industry - are utilizing teleservices within their business-to-business lead generation strategy.
TeleNet's report includes seven key findings from our Best in Class analysis. This is a "must read" document for anyone tasked with generating and/or nurturing qualified B2B leads.
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Tips For Creating a Respectful & Successful Teleprospecting Approach
Even in the B2B world, cold calling and teleprospecting can be viewed as intrusive and self-serving. However, for those marketing and sales professionals who take the time to deliver a respectful, thoughtful approach, teleprospecting will initiate meaningful conversations with decision-makers, which will eventually impact your bottom-line. Following are nine tips to help you create a successful and respectful approach:
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Why Social Media Doesn't Replace Tradition
If you are skeptical of the relevance of traditional marketing, or are even considering a replacement of traditional lead generation tactics with social media - think again. Traditional marketing remains critical to business-to-business marketing strategy, particularly in the area of lead generation.
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How to Improve your 2011 Telemarketing Lead Generation Results
As we approach 2011, TeleNet Marketing Solutions has compiled six proven tactics that will improve your future lead generation results and yield a positive return on investment.
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