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Best Practices

Six Tips for Effective Cold-Calling

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Cold calling is one of the few marketing tactics focused on proactively initiating two-way conversations with decision-makers. When executed well, these conversations lay the foundation for long-term business relationships.
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Seven Key Findings from Telemarketing Lead Generation "Best in Class" Survey

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For the fourth consecutive year, TeleNet Marketing Solutions has surveyed marketing professionals to more thoroughly understand how companies – primarily in the high-tech industry - are utilizing teleservices within their business-to-business lead generation strategy. TeleNet's report includes seven key findings from our Best in Class analysis. This is a "must read" document for anyone tasked with generating and/or nurturing qualified B2B leads.
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Tips For Creating a Respectful & Successful Teleprospecting Approach

Even in the B2B world, cold calling and teleprospecting can be viewed as intrusive and self-serving. However, for those marketing and sales professionals who take the time to deliver a respectful, thoughtful approach, teleprospecting will initiate meaningful conversations with decision-makers, which will eventually impact your bottom-line. Following are nine tips to help you create a successful and respectful approach:
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Why Social Media Doesn't Replace Tradition

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If you are skeptical of the relevance of traditional marketing, or are even considering a replacement of traditional lead generation tactics with social media - think again. Traditional marketing remains critical to business-to-business marketing strategy, particularly in the area of lead generation.
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How to Improve your 2011 Telemarketing Lead Generation Results

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As we approach 2011, TeleNet Marketing Solutions has compiled six proven tactics that will improve your future lead generation results and yield a positive return on investment.
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