To CRM or Not
As a provider of telemarketing lead generation services, we are frequently asked if our agents can work directly within a client's CRM system. Our answer is always the same - "Yes, but you have to understand the pros and cons before making a decision." Read this article published by DMNews to learn about the "pros" and "cons" of having your vendor work within your CRM system.
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Five Key Steps to Measuring Your Lead-Nurturing Initiative
Lead Nurturing is a topic that is on the mind of most marketers. Whether you are campaigning to gain budget approval to implement your nurturing strategy, need to illustrate ROI for an existing nurturing program or you are just trying to evaluate your current tactics, effective measurement of your nurturing program is critical. This article, published in MarketingProfs Today, provides insight on five critical steps to measure your nurturing initiative.
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How Many Telemarketing Attempts Does it Take to Reach Your Prospects?
If you believe that lead generation telemarketing reaches a point of diminishing returns on the third or fourth call-attempt, then take a look at this new data!
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Lead Nurturing: Cultivating Relationships and Growing Sales through Continued Dialog
Learn six real-world tactics designed to help make sense of the otherwise daunting task of lead nurturing.
This article was featured in MarketingProfs Today, an online publishing company providing both strategic and tactical marketing know-how to marketing professionals in medium and large corporations.
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