Telemarketing Lead Generation Blog

Lead Generation Call Technique - “Making it Count”

Posted on Sep 8, 2009 by Tyler Anderson, Account Executive

When it comes to making an effective B2B lead generation telemarketing call, there are several keys to consider:

1. Pre-qualify the contact you are calling to ensure you are talking to the right person. A lot of time can be wasted if you discover that they are not the right person at the end of the actual conversation.
2. Provide a clear, concise offer-centered reason for your call. This helps to clarify with the contact why you are actually calling. How many times has someone called you and started with something like “I am just calling to check-in with you and see what you have planned?”
3. Deliver a value/benefit statement regarding what you are calling about before asking the contact if they would like to speak to a sales rep. This may seem simple, but it is surprising how often this is overlooked. Why would someone want to move forward in the sales process if they do not know the potential benefit to their organization?
4. When closing make sure to brand the call. This is important, especially for lead conversations, as you want it to be clear what the next steps are and when/how the sales rep will be contacting them.

It is important to make the most of every call and if you take the above steps, you are well on your way in doing so.

Tagged: lead generation techniques, lead generation telemarketing, telemarketing sales leads, telemarketing lead generation, targeted lead generation

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