Telemarketing Lead Generation Blog

The Importance of Analyzing Telemarketing Data

Posted on Oct 22, 2009 by Sharon Dahlhaus, Account Executive

Data analysis is an important component of telemarketing strategies. Our program team is constantly analyzing data obtained throughout our calling efforts in order to make appropriate recommendations based on hard statistics. While obtaining feedback from your telemarketers and listening to recorded and/or live calls are very important components, there is no substitute to analyzing data. Doing so will help to validate assumptions and/or uncover trends that may not be readily apparent. And while performing analysis takes time and resources, it is well worth the expense.

Additionally, it’s also valuable to look at your data across multiple telemarketing campaigns in order to compare findings, look for overall trends and discover “big picture” results beyond the campaign level. We recently performed a deep dive analysis for one of our clients in order to compare and contrast sources from multiple campaigns based on several key measurement criteria. What we found was rather surprising and proved counter intuitive to what was expected. Thus, performing this type of deep dive analysis has set the stage for a host of activities that may have gone unrecognized.

Are you analyzing your telemarketing data in order to uncover trends and recommendations? If not, this is a missed opportunity. Be sure not to dive into a recommendation based on a hunch – instead seek to understand the data and look at hard statistics.

Tagged: telemarketing lead generation, telemarketing data analysis, lead generation, telemarketing best practices

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