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Utilizing Telemarketing as a Component of New Product Announcements

Posted on Dec 9, 2009 by Anabel Foucart, Program Director

For me, one of the highlights of this year has been the announcement and promotion of a new product for a client in the high tech sector.

Analyzing market responses, educating customers, peaking interest, and driving leads have been the four primary objectives of the campaign. Although conversations are not an exact science- following the objectives as steps ensures clear and methodical progress in getting the word out about the new product.

Setting up the telemarketing campaign to clearly capture intelligence and market responses has allowed analysis and understanding of what the market is saying and how it’s “embracing” the new product. Listening to conversations with customers also provides invaluable insight.

Aligning the benefits of the new product with industry specific messaging makes an impact. That’s an important element of the education of a new product campaign. Drawing out the qualities of the product that specifically match the vertical activity of the customer is one way of driving acceptance and interest.

Peaking interest occurs when the alignment of the product and customer coincides with an existing “pain”, need and/or upcoming project.

Driving leads, then just becomes the logical next step.

I really enjoy taking new products to the market. Educating accounts and prospects on the exciting hardware and software solutions conceived by our client gives a great deal of meaning to my work.

Tagged: lead generation, telemarketing lead generation, telemarketing sales leads, telemarketing leads, targeted lead generation, lead nurturing

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