Keep Content Current to aid Lead Generation
Posted on Mar 14, 2010 by Jon Plant, Senior Program Director
One key to a successful demand generation campaign is making sure marketing content is not outdated. Most lead generation campaigns utilize Internet and electronic content such as white papers, webinars, virtual tradeshows, etc. Couple this with phone calling and you have an effective plan. Multiple information channels are allowing buyers to receive information in several different ways. Most marketers are focused on providing the latest and most updated content when launching a lead generation campaign. However, marketers also need to consider how true or relevant the content remains as time passes. Updating content should be a top priority throughout any lead generation program and most importantly when conducting ongoing Lead Nurturing efforts. Nurturing allows us to provide relevant information to your prospects over time until they are sales ready. Marketers must provide current and consistent material in order to achieve this. Our recommendation is to review content on a quarterly basis at a minimum. Here are some additional things to consider when keeping content current:
- Always ensure your team has the latest corporate profile
- Update logos as soon as they change. Make sure the company logo is properly branded on brochures, email signatures, letterhead, landing pages, etc.
- Be sure case studies are relevant to today’s buyer. A 2007 study likely does not hold the same weight as it once did.
- Double check that all information on your content is correctly updated (URLs, offer deadlines, contact names, etc)
Tagged: lead generation, lead nurturing, targeted lead generation, lead generation telemarketing, telemarketing lead generation
Add a Comment
If you would like to inquire about our services,
please contact us today.
Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.
Browse by Author
- Abby Lynes, Program Director
- Anabel Foucart, Senior Program Director
- Ashlea Harris, Vice President of Program Management & Operations
- Ashley Rist, Lead Quality Manager
- Brian Rubin, Senior Software Developer
- Britney Reeves, Program Director
- Chris Engel, Vice President of Information Technology
- Dana Gill, Program Director
- Jason St Onge, Senior Account Executive
- Jon Plant, Senior Program Director
- Kathy Rizzo, Vice President of Sales and Marketing
- Laura Johnson, Senior Program Director
- Maryann Ramsey, Program Director
- Melissa Joffrion, Account Executive
- Micah Green, Operations Training & Development Manager
- Sharon Dahlhaus, Account Executive
- Sonya Lane, Vice President of Human Resources
- Tamika Drake, Call Center Coordinator
- Tyler Anderson, Account Executive
Comments