Is your elevator pitch getting you to the right destination?
Posted on Oct 6, 2010 by Tamika Drake, Call Center Coordinator
Most likely you are very familiar with the phrase “elevator pitch.” The phrase comes from the idea of meeting someone in an elevator and giving him/her a reason to continue a discussion with you. Of course, this must happen before that person reaches their destination floor. With that being said, you only have 30-40 seconds to get this accomplished.
In telemarketing, a successful call starts with an effective “elevator pitch”. Every day, thousands of calls are made in our call center. When we calibrate, coach, and train our agents, we remind them that their introduction, or “elevator pitch,” can make or break their chances of getting a person to agree to a conversation.
When creating their “elevator pitch,” we focus on:
- Who we are
- Why we are calling
- How the prospect/customer can benefit
The most effective “elevator pitch” is about the prospect / customer, and is delivered in 30-40 seconds or less.
An “elevator pitch” is a very important part of a telemarketing campaign. It provides a view into your business and what you have to offer. If your current “elevator pitch” is not working for you, try creating a new one. Fine-tune it until you are able to engage in meaningful conversations. If you want to grow your business, you need an “elevator pitch” that serves as a solid lead-in to a conversation, which will ultimately help you attract more customers.
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