International Telemarketing Efforts
Posted on Nov 10, 2010 by Anabel Foucart, Senior Program Director
Telemarketing to prospects and existing clients in order to deliver new product announcements on a regular basis is a typically American marketing strategy. The United States is known worldwide for all things “marketing”…and although all countries now-a-days employ sophisticated marketing methods- few economies roll out blanket telemarketing like the U.S.A.
Through our international telemarketing efforts focused on emerging markets, we have found that SMB and Mid-Market accounts have a “thirst” for information and communication. Our lead rates tend to be higher, as there are more un-communicated projects. In fact, accounts are regularly reporting that they are really glad we called because they want to know what new solution developments are being introduced. Additionally, our opt-in rates tend to be higher, as they also like to be included on email, direct mail and calling lists so they do not have to proactively research what’s out there.
Is your company trying to market products, solutions or services to a global market? Do you need a partner who can execute that on your behalf but do not feel comfortable outsourcing that to a foreign company that does not understand you? Maybe we can help.
As American companies look to increase exports, increase their reach and grow business in expanding economies, telemarketing plays a key role.
The team at TeleNet executing international calling, is surprised daily at the warm reception they get on the phone and even flattered that someone is interested in communicating with them- and want to help their business.
On one call I recently listened to during a calibration, a contact actually called his team mates to join him while we asked questions and discussed new evolving technology solutions to him. He was so excited someone called- he wanted everyone to listen in real time to gauge if the solution would be right for them. Now that’s effective telemarketing!!
Tagged: telemarketing lead generation, targeted lead generation, international telemarketing, international lead generation, lead nurturing, telemarketing sales leads
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