The Best of Q4 – Our Top Five “Must Read” Picks
Posted on Oct 9, 2011 by Kathy Rizzo, Vice President of Sales and Marketing
There’s a tremendous amount of content on the web regarding lead generation and teleprospecting. At times the information can be overwhelming, and certainly no one has the time to read everything. Here are just a few articles that I think are worthy of your time…
- This great article, posted on Marketing Prof’s Daily Fix, reminds us that we are marketing and selling to people: Ditch B2B and Think B2P -Business to People
- EyesOnSales captured The 20 Worst Prospecting Voicemail Mistakes that Salespeople Make . Packed with very useful reminders!
- Although this article is geared towards sales people, No News is Not Good News, It’s No News (posted on The Sales Blog) is also quite relevant to teleprospecting and lead nurturing. In particular, the concept of adding value and avoiding the “just checking in” phone call is critical.
- The Demand Gen Report’s article entitled New Study Shows Marketing Role in Revenue Growing as Analytics Capabilities Increase inspired Jason St.Onge’s tips relevant to teleprospecting: Are Your Tele-Programs Impacting Revenue and Pipeline Growth?
- Lastly, for anyone teleprospecting into Latin American countries (or thinking about), our article includes great advice: Teleprospecting to Latin America Must Read Tips!
Tagged: teleprospecting, targeted lead generation, lead generation, lead nurturing, lead generation telemarketing, telemarketing leads, teleprosecting best practices
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