Are You Listening?
Posted on Oct 4, 2011 by Sharon Dahlhaus, Account Executive
In this day and age, there are a slew of outlets for the market place to voice opinions about companies. For example, social media sites like Facebook and Twitter provide forums for people to exhibit their thoughts. And don’t forget the blogosphere! These days bloggers often drive views and action. The stock market is also a forum where people express their thoughts about a company through their actions in buying and selling. While all of these mediums should be monitored to get instantaneous information from your market place, it’s important not to overlook the marketing investments that you are already making to obtain valuable direct market feedback as well.
I’m referencing the data obtained from your teleprospecting campaigns. Although “leads” are important, sometimes it’s the non-lead data that provides you with the most valuable information regarding your market place, competitive landscape and perceived market value. Unless you are using a pay-per-lead model (in which only leads are provided to you), you should be receiving a ton of valuable market information gathered during each teleprospecting call. Furthermore, the information collected can be customized based on what you are trying to understand about the market at any given time. For example, you may opt to gather data to understand which products, services or solutions are most commonly used, level of satisfaction with specific products, top critical business issues, etc.
The data obtained from teleprospecting can help you target customers and prospects more accurately in future marketing efforts. You can show your market you are listening to them by addressing their needs and concerns through relevant messaging.
Additionally, you may find that you need to make tweaks to your active efforts based on data collected from the marketplace. This type of “on the fly” change is possible in teleprospecting while it is not in many other marketing activities.
The impact you make on your customers and prospects by listening to their direct feedback is priceless. Teleprospecting helps make that a reality in your marketing plan. Make the most of your marketing investments by incorporating teleprospecting activities.
Tagged: teleprospecting, telemarketing lead generation, lead generation, targeted lead generation, lead nurturing, telemarketing sales leads
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