Telemarketing Lead Generation Blog

Analytics and Fancy Clothes

Posted on Oct 1, 2008 by Mike Usry, Account Executive

I am relatively new to the TeleNet Team but no stranger to marketing. After schooling I began a career in financial analytics, which, surprisingly enough is very similar to marketing analytics. In short, I feel I belong. In my earlier months of training and learning the office culture I was able to really understand what differentiates us from the competition. As much as I like flow charts and organizational structures I could immediately identify that our main point of differentiation was something that is hard to illustrate on a PowerPoint presentation.

Many organizations utilize telemarketing as a means for lead generation and unfortunately the service is sometimes viewed as a commodity. When prospects ask me the all-important question of why TeleNet I could go into our very meaningful and prepared answers demonstrating our tiered structure and various quality parameters but I don’t. The single most meaningful phrase to me is that we are a boutique agency! To me that is power. It is service. It is the prowess that allows us to succeed in a world of heavy automation and volume producing widgets. My (insert selfish attitude) definition of boutique is . . . a business that serves a sophisticated or specialized clientele with provisions that can only be understood as value to the sophisticated client.

Much to my chagrin my wife has owned her own clothing boutique for the past four years. What differentiates? What set her store apart as successful versus the Wall Street pioneered department store? It starts with service and ends with customization. A couple of tidbits that my wife and her staff offer that set distinction are special orders, closed store single devoted shopping times and serving mimosa’s on Saturdays. The implementation is personalization. The result is success.

TeleNet serves a very sophisticated clientele with highly intelligent prospects. It would be a dire mistake to approach any of our clients’ prospects without a deep and specific knowledge to convey to the prospect. Likewise our clientele have certain methodologies and practices that have cultivated their success. Our ability to adapt and supplement into those practices provide a level of service that is rarely found in our high paced world of balance sheet performance and investor demands. Don’t just take it from the new kid on the block, find out for yourself if the service and results that you have settle into are from the all too common cookie cutter approach or they are catered with care like a boutique provides.

Tagged: lead generation, telemarketing lead generation, telemarketing sales leads

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• Ashlea Harris, Vice President of Program Management
• Chris Engel, Vice President Information Technology
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• Jason St Onge, Account Executive
• Jason StOnge, Account Executive
• Jon Plant, Account Executive
• Jon Plant, Program Director
• Kathy Rizzo, Vice President Marketing
• Laura Johnson, Program Director
• Melissa Joffrion, Account Executive
• Mike Usry, Account Executive
• Sharon Dahlhaus, Account Executive