Blog Posts by Abby Lynes

Tips for Managing an Inbound Campaign

Posted on Nov 10, 2011 by Abby Lynes, Program Director

Through our Marketing Blog, we share a lot of calling strategies and techniques about our outbound calling campaigns. Today, I’d like to focus our attention to inbound campaigns and share a few tips about managing those programs. Inbound calls happen at all hours of the day. Establish a back-up team who can be available to handle immediate situations if the core team is busy handling other callers. It can be difficult to predict what a ca...

Tagged: inbound telemarketing, lead generation inbound lead generation, telemarketing leads, teleprospecting, lead generation

How to Make the Most of a Client Teleprospecting Training Session

Posted on Aug 18, 2011 by Abby Lynes, Program Director

Teleprospecting agents participate in extensive training to build and refine their phone and sales skills. However, it’s the client-specific training which really prepares the agent to effectively position product value and deliver the most appropriate messaging for each individual campaign. While client training is typically the last step in the process of launching a B2B teleprospecting campaign, it can be one of the most important steps t...

Tagged: teleprospecting, lead generation, targeted lead generation, lead generation telemarketing, telemarketing training, teleprospecting training

Be Flexible! Adjust B2B Teleprospecting Call Flow Based on Initial Interest

Posted on May 24, 2011 by Abby Lynes, Program Director

On a B2B teleprospecting call, it can be difficult to predict how the prospect will receive the initial cold call. It is important to listen to the prospect and adjust the flow of the conversation based on the level of interest. Teleprospecting agents must adjust their tactics to accommodate a variety of situations. Below are a few tips: The prospect welcomes the call with interest. Don’t we wish every call was like this? In this situat...

Tagged: lead generation, targeted lead generation, teleprospecting, telemarketing lead generation, teleprospecting call techniques

Top 3 Ways to Convey Value in a B2B Telemarketing Campaign

Posted on Feb 24, 2011 by Abby Lynes, Program Director

When developing a call guide for a telemarketing lead generation campaign, it is important to create value propositions, which can be used throughout your conversations. There are 3 ways that you achieve this: Create a Solid Introduction: A well crafted introduction may make the difference between prospects listening to what the calling agent has to say versus simply hanging up on them. When creating the introduction, you should consider ...

Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, telemarketing leads, telemarketing call guide

Utilizing Telemarketing Initiatives to Educate the Marketplace

Posted on Dec 21, 2010 by Abby Lynes, Program Director

Oftentimes, telemarketing initiatives are aimed at prospects or customers who have some general knowledge about the products or services for which they are targeted. However, telemarketing campaigns can also be designed to educate customers on new offerings and create demand in the marketplace. When introducing a new product or service, it is important to inform prospective customers about the variety of options available. Typically, compan...

Tagged: lead generation, lead generation telemarketing, targeted lead generation, telemarketing sales leads, lead nurturing

• Abby Lynes, Program Director
• Anabel Foucart, Senior Program Director
• Ashlea Harris, Vice President of Program Management & Operations
• Ashley Rist, Lead Quality Manager
• Brian Rubin, Senior Software Developer
• Britney Bailey, Program Director
• Chris Engel, Vice President of Information Technology
• Dana Gill, Program Director
• Jason St Onge, Senior Account Executive
• Jeff Johnson, Guest Blogger- TeleNet Client & Industry Veteran
• Jon Plant, Senior Program Director
• Kathy Rizzo, Vice President of Sales and Marketing
• Laura Johnson, Senior Program Director
• Maryann Ramsey, Program Director
• Melissa Joffrion, Account Executive
• Micah Green, Operations Training & Development Manager
• Sharon Dahlhaus, Account Executive
• Sonya Lane, Vice President of Human Resources
• Tamika Drake, Call Center Coordinator
• Tyler Anderson, Account Executive