Blog Posts by Anabel Foucart

Agent Interviewing: How to find the best B2B Lead Generation telemarketers

Posted on Jul 29, 2008 by Anabel Foucart, Program Director

Interviewing and qualifying candidates for multi-channel marketing positions is not an easy task. Many of our clients and prospective clients ask us how we tackle agent recruitment. Here’s our interview approach… Once a candidate makes the short list and proceeds to the in-person interviews with TeleNet managers, there are several key items that are considered and that weigh heavily on the decision that will be taken. Writing Sample ...

Tagged: lead generation agents, telemarketers lead generation, telemarketing leads, telemarketing sales leads, telemarketing agent skills

How to Develop a Telemarketing Critical Business Issue (CBI) Voice Mail Strategy - Part 2

Posted on May 30, 2008 by Anabel Foucart, Program Director

To further illustrate the point that Jon Plant outlined in his blog posting on May 7th regarding critical business issue (CBI) voice mail strategies, we’ve decided to provide an example that we would use if calling a contact and leaving a message about TeleNet’s Marketing’s services. Here is the scenario: TeleNet is calling a prospect who inquired through the website about telemarketing services. All we know about the contact is that he...

Tagged: telemarketing sales leads, lead generation, targeted lead generation, telemarketing leads, telemarketing strategies, lead generation strategies

Proven Training Techniques for Telemarketing Lead Generation

Posted on Mar 26, 2008 by Anabel Foucart, Program Director

At TeleNet, our lead generation agents or as we refer to them – “Marketing Communications Specialists” – are our product; therefore training them is of the essence. I consider it to be the equivalent of R&D. Training our targeted lead generation staff at TeleNet requires a mix of technical knowledge transmission, calling strategies, communication skills development and market intelligence. A good dose of inspiration goes a ...

Tagged: telemarketing sales leads, lead generation, targeted lead generation, training lead generation agents, training telemarketing sales lead agents

• Anabel Foucart, Program Director
• Ashlea Harris, Vice President of Program Management
• Chris Engel, Vice President Information Technology
• Dana Gill, Program Director
• Jason St Onge, Account Executive
• Jon Plant, Account Executive
• Jon Plant, Program Director
• Kathy Rizzo, Vice President Marketing
• Laura Johnson, Program Director
• Melissa Joffrion, Account Executive
• Mike Usry, Account Executive
• Sharon Dahlhaus, Account Executive