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Blog Posts by Anabel Foucart

How to Target SMB Accounts with Telemarketing Lead Generation

Posted on Aug 17, 2010 by Anabel Foucart, Program Director

TeleNet has a large high-tech client that rolls out marketing initiatives to companies of all sizes in all industries. When we reach out to larger accounts on their behalf, it’s easy to get a purchasing conversation going because Enterprise size businesses typically have a dedicated IT budget and a clear purchasing plan from one year to the next. The same could even be said for mid-size business; but SMB is different. Why? Because they are usu...

Tagged: lead generation smb, telemarketing leads, targeted lead generation, telemarketing lead generation, telemarketing smb, lead nurturing


An Easy Way to Support Sales and Maximize Lead Follow-up

Posted on May 20, 2010 by Anabel Foucart, Program Director

When telemarketing sales leads are fed through our client’s CRM system and appear for a designated partner or sales representative for follow-up, my contact information is visible to them, so that if they have any questions or comments before placing that critical call to the account, I can assist if necessary. One interesting aspect about the conversations that I have with sales representatives and specialists is that they are excited about t...

Tagged: lead generation, targeted lead generation, telemarketing lead generation, sales lead management, telemarketing sales leads, lead generation closed loop


Using Telemarketing to Generate Channel Leads

Posted on Mar 22, 2010 by Anabel Foucart, Program Director

When conceiving telemarketing programs aimed at driving net new business to your resellers it’s important to keep a few best practices in mind to optimize your budget and avoid channel conflict. Here they are: Ensure that your product/service offerings (the focus of your campaign) are carefully mapped to the “right” resellers. Also, determine where you’ll send leads that fall outside of the focus areas (keeping in mind that your participati...

Tagged: lead generation, targeted lead generation, telemarketing leads, telemarketing partner leads, telemarketing reseller programs, lead generation reseller programs, lead nurturing


Utilizing Telemarketing as a Component of New Product Announcements

Posted on Dec 9, 2009 by Anabel Foucart, Program Director

For me, one of the highlights of this year has been the announcement and promotion of a new product for a client in the high tech sector. Analyzing market responses, educating customers, peaking interest, and driving leads have been the four primary objectives of the campaign. Although conversations are not an exact science- following the objectives as steps ensures clear and methodical progress in getting the word out about the new product. ...

Tagged: lead generation, telemarketing lead generation, telemarketing sales leads, telemarketing leads, targeted lead generation, lead nurturing


Managing Your Peaks & Valleys With Smart Telemarketing

Posted on Oct 15, 2009 by Anabel Foucart, Program Director

High-tech manufacturing and integration usually involves growing and moving through partners, and since there are severe market peaks and valleys in that industry- outsourcing marketing efforts makes good sense. A challenge that marketers face is handling the inevitable peaks and valleys associated with creating leads for partners as new products are announced and others are retired. Although it may be ideal to always have a consistent level ...

Tagged: lead generation, lead generation outsourcing, outsourcing telemarketing leads, lead generation telemarketing


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