Blog Posts by Anabel Foucart

Using TeleProspecting to Educate the Market & Promote the CLOUD

Posted on Jan 23, 2012 by Anabel Foucart, Senior Program Director

From a technology perspective, nothing in recent history has taken the market by storm quite like moving to the Cloud. A generation ago, virtualizing servers and storage was all the rage; this approach to managing IT platforms revolutionized the way businesses thought about hardware and software in their computer environment. Economies of scale, simplified manageability and increased performance became a reality…and virtualization is still per...

Tagged: targeted lead generation, teleprospecting, lead generation, lead nurturing, telemarketing sales leads, teleprospecting lead generation

Market Changes: How teleprospecting can quickly inform you of things critical to your business

Posted on Aug 11, 2011 by Anabel Foucart, Senior Program Director

Businesses are changing the way they consume. There are new trends emerging regarding what products and applications businesses want to keep in-house and those they would like to outsource. Outsource you ask? Yes… Companies of all sizes today are having to make tough decisions about whether or not it’s cheaper to deploy and run certain IT initiatives in-house- or if it makes more sense to farm that out to a specialist- allowing focus on the co...

Tagged: teleprospecting, lead generation, targeted lead generation, telemarketing lead generation, lead nurturing

Teleprospecting: Understanding your target market is the key

Posted on May 5, 2011 by Anabel Foucart, Senior Program Director

When training my teams for marketing initiatives I always encourage them to think carefully about the corporation they are going to have a dialog with. The better you understand the business- the more likely you are to succeed in getting mind-share with the contact. For example- if you are promoting IT solutions, a good approach is to attempt to comprehend the role of IT in the organization you are calling. Finance, Healthcare and Media/ Enter...

Tagged: teleprospecting, lead generation, lead nurturing, lead generation telemarketing, targeted lead generation, targeted teleprospecting

Positive Outcomes of Integrating Email with Teleservices

Posted on Feb 11, 2011 by Anabel Foucart, Senior Program Director

Tyler Anderson recently focused his blog on the ways in which timely email can be incorporated into a telemarketing campaign. Combined with telemarketing, email is a fantastic way to quickly get into the game when there is a project emerging within a targeted account. I manage many of the large, high volume campaigns at TeleNet- so over the years I have been able to witness many different outcomes to email touches following a phone call. Tele...

Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing and email integration

Telemarketing can yield high dollar business opportunities

Posted on Dec 16, 2010 by Anabel Foucart, Senior Program Director

There is a misconception in the business world that third party marketing vendors are good for low-value but high volume lead generation. To a degree that’s true; some companies may choose to follow-up internally on targets identified as being Tier1, and then they hand off Tier 2 and Tier 3 to their marketing vendors. This is a good strategy because it keeps direct sales focused on the prime accounts while vendors drive in supplemental revenue...

Tagged: telemarketing lead generation, lead generation, targeted lead generation, lead generation telemarketing, lead nurturing, telemarketing sales leads

• Abby Lynes, Program Director
• Anabel Foucart, Senior Program Director
• Ashlea Harris, Vice President of Program Management & Operations
• Ashley Rist, Lead Quality Manager
• Brian Rubin, Senior Software Developer
• Britney Reeves, Program Director
• Chris Engel, Vice President of Information Technology
• Dana Gill, Program Director
• Jason St Onge, Senior Account Executive
• Jon Plant, Senior Program Director
• Kathy Rizzo, Vice President of Sales and Marketing
• Laura Johnson, Senior Program Director
• Maryann Ramsey, Program Director
• Melissa Joffrion, Account Executive
• Micah Green, Operations Training & Development Manager
• Sharon Dahlhaus, Account Executive
• Sonya Lane, Vice President of Human Resources
• Tamika Drake, Call Center Coordinator
• Tyler Anderson, Account Executive