Blog Posts by Ashlea Harris

Creating A Career Path Can Lead to Agent Empowerment & Retention

Posted on Sep 18, 2008 by Ashlea Harris, Vice President of Program Management

As discussed in a previous post, Agent Interviewing: How to Find the Best B2B Lead Generation telemarketers, interviewing and qualifying candidates for multi-channel marketing positions is not an easy task but once you have recruited those top candidates, how do you keep them? Successful call centers are well aware of the critical and evolving role of the agent, and it’s important that strategic steps are taken to ensure not only that we ha...

Tagged: lead generation, lead generation agents, telemarketing agents, telemarketing training

Successful Call Centers Reap Benefits from Ongoing Training

Posted on Aug 8, 2008 by Ashlea Harris, Vice President of Program Management

Training is critical when bringing new employees into your company and especially into your call center. Offering a full range of training should include teaching them about the company’s product or service, explaining the company’s core competencies, showing them how to listen to what the market is saying, and demonstrating how to probe to find out what potential customers want and need. Ongoing training is meant to reinforce a...

Tagged: lead generation telemarketing, lead generation, training telemarketing agents, telemarketing sales leads, telemarketing training, call center training

Creating a Lead Nurturing Marketing Matrix 101

Posted on May 14, 2008 by Ashlea Harris, Vice President of Program Management

When developing a lead nurturing campaign, you must make sure you have a well defined marketing matrix. Once you have performed a baseline qualification of your leads and have crafted value propositions which uniquely position your service/product, it’s time to make sure your marketing matrix is clearly defined and audited on a regular basis. What is a Marketing Matrix? – A marketing matrix is a chart that aligns the relevant content availa...

Tagged: lead nurturing, lead nurturing content, marketing matrix, telemarketing sales leads, lead generation

Business Reasons To Outsource Telemarketing Lead Generation

Posted on Mar 11, 2008 by Ashlea Harris, Vice President of Program Management

Outsourcing and telemarketing – two words that have been demonized in the media and with the public at-large, but in the business-to-business world, outsourcing the telemarketing function of a company’s overall marketing function is not only an accepted practice, it is good business. We work with many companies that have decided to partner with us for their lead generation and market nurturing efforts, in the end, we have found several consis...

Tagged: telemarketing outsource, lead generation, outsourcing

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