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Blog Posts by Ashlea Harris

Increasing Leads Through Active Listening & Responding with Value

Posted on Aug 30, 2010 by Ashlea Harris, Vice President of Program Management

Over the last several months, Ashley Rist & Jon Plant have both addressed the importance of developing an effective call guide, not a script. The call guide is also an essential tool that is used when training and developing agents. It is important to achieve a balance between open & closed ended questions because this helps to reinforce the need for active listening when talking to a customer or prospect. It may or may not be appropri...

Tagged: telemarketing lead generation, telemarketing leads, lead generation, targeted lead generation, lead nurturing, telemarketing best practices, lead generation best practices


Do You Have the Most Critical Positions on Your Telemarketing Team to be Successful?

Posted on May 4, 2010 by Ashlea Harris, Vice President of Program Management

A productive call center is a busy place—call monitoring, strategy meetings, trainings, client calls, reporting and agent development each and every day. You have to be flexible, hard working and have a strong work ethic to make it in the fast pace environment of a successful call center. I find it fascinating when I hear of other telemarketing firms and how their call centers are structured. Two of the most critical positions in our call cent...

Tagged: lead generation telemarketing, lead generation, lead nurturing, telemarketing sales leads, telemarketing leads


Calling Tip - Be Passionate and Build Rapport

Posted on Nov 10, 2009 by Ashlea Harris, Vice President of Program Management

It’s easy to develop rapport with someone when you are face to face. Making eye contact or a friendly handshake are things that can help build that connection. In order to develop into an effective lead generation agent, you must address the emotional queues from the customer or prospect as well as follow proper procedure. Some contacts may desire that you to get to the point while others may need a little more information before “opening up” ...

Tagged: lead generation, targeted lead generation, telemarketing lead generation, lead generation telemarketing


Be Prepared - Avoid Just Checking In and Instead Become a Valuable Resource

Posted on Aug 10, 2009 by Ashlea Harris, Vice President of Program Management

Now more than ever, given the economic climate in the marketplace, make sure to have a primary objective for your call and be confident in your questioning. One reason agents may wander with questions is that they’re not prepared or confident. Prepare your agents with meaningful questions ahead of time and make sure to role-play to build confidence. The objective of your telemarketing opening is to pique interest and curiosity so that yo...

Tagged: telemarketing best practice, lead generation telemarketing, lead generation, lead generation telemarketing best practice


Keep Your Company Top of Mind and Market SMARTER!

Posted on Feb 12, 2009 by Ashlea Harris, Vice President of Program Management

In a recent article in Entrepreneur Magazine, Robert Kiyosaki, author of the Rich Dad series of books said “I have good news and bad news. The good news is you will have fewer competitors next year because many of your competitors will be out of business. The bad news is you might be one of those out of business.” The bottom line of his piece was in a down economy; strong companies spend money to get stronger. He used the example of a loca...

Tagged: lead generation telemarketing, telemarketing leads, telemarketing sales leads, telemarketing lead measurement, lead generation metrics


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