Blog Posts by Ashlea Harris

B2B Cold Calling During the Holidays

Posted on Nov 28, 2011 by Ashlea Harris, Vice President of Program Management & Operations

Where has 2011 gone? It’s hard to believe we are winding down and about to close out another year. The hustle and bustle has begun this holiday season – planning parties, making holiday gift lists and putting up decorations. But don’t forget! This can be a great opportunity for your telemarketing campaigns to reach key decision makers. Don’t assume your prospects will be out of the office. C-level executives who are normally away on business ...

Tagged: teleprospecting, lead generation telemarketing, b2b cold calling, lead generation, targeted lead generation

Customer Service Techniques are Critical in B2B Teleprospecting

Posted on Sep 6, 2011 by Ashlea Harris, Vice President of Program Management & Operations

The customer experience can be defined as a collection of experiences that a customer or prospect has with a supplier of goods or services throughout the duration of their relationship with that supplier. From awareness, discovery, interaction, purchase, use, cultivation and advocacy. It can also be used to describe an individual’s experience during one transaction. Just as it’s important to train agents on the products they will promote and t...

Tagged: teleprospecting, lead generation teleprospecting, lead generation telemarketing, teleprospecting tips, targeted lead generation, lead generation

B2B Teleprospecting during the Dog Days of Summer!

Posted on Jun 7, 2011 by Ashlea Harris, Vice President of Program Management & Operations

So I’m sure that many of you are thinking about your vacation and dreaming of those days when you can relax away from the office, but make sure to take a moment and consider your cold calling strategies and how you are going to focus your time when you aren’t taking your week away from the office! Even if some businesses slow down or your contacts take a vacation in the summer, it’s normally never more than a week or two and it’s important to ...

Tagged: teleprospecting, telemarketing lead generation, targeted lead generation, lead generation, lead nurturing, b2b cold calling

Best Practices in B2B Call Center Training: Don’t Get Stuck in a Rut!

Posted on Mar 17, 2011 by Ashlea Harris, Vice President of Program Management & Operations

B2B call center training is evolving and becoming more sophisticated as organizations grow. Trainings need to be planned for the long-term and should stretch out beyond the initial new hire training to include; refresher courses, mentoring, follow up training to check for retention, expanding agent skill sets, and relevant ongoing training modules based on industry and campaign focus. As you all know, training leads to improved performance. Ho...

Tagged: telemarketing lead generation training, b2b call center training, lead generation telemarketing

Increasing Leads Through Active Listening & Responding with Value

Posted on Aug 30, 2010 by Ashlea Harris, Vice President of Program Management & Operations

Over the last several months, Ashley Rist & Jon Plant have both addressed the importance of developing an effective call guide, not a script. The call guide is also an essential tool that is used when training and developing agents. It is important to achieve a balance between open & closed ended questions because this helps to reinforce the need for active listening when talking to a customer or prospect. It may or may not be appropri...

Tagged: telemarketing lead generation, telemarketing leads, lead generation, targeted lead generation, lead nurturing, telemarketing best practices, lead generation best practices

• Abby Lynes, Program Director
• Anabel Foucart, Senior Program Director
• Ashlea Harris, Vice President of Program Management & Operations
• Ashley Rist, Lead Quality Manager
• Brian Rubin, Senior Software Developer
• Britney Reeves, Program Director
• Chris Engel, Vice President of Information Technology
• Dana Gill, Program Director
• Jason St Onge, Senior Account Executive
• Jon Plant, Senior Program Director
• Kathy Rizzo, Vice President of Sales and Marketing
• Laura Johnson, Senior Program Director
• Maryann Ramsey, Program Director
• Melissa Joffrion, Account Executive
• Micah Green, Operations Training & Development Manager
• Sharon Dahlhaus, Account Executive
• Sonya Lane, Vice President of Human Resources
• Tamika Drake, Call Center Coordinator
• Tyler Anderson, Account Executive