Blog Posts by Ashley Rist

An Unexpected Source of Valuable Information

Posted on Jan 26, 2012 by Ashley Rist, Lead Quality Manager

Dead Leads. The term “dead lead” is not music to the ears of those of us in the teleprospecting business by any means. Obviously, a dead lead is the absolute antithesis of our purpose in life. However, where do our best lessons in life usually come from? Yes, that’s right, our failures. A dead lead represents a failure of some kind…somewhere along the line, something went wrong. As Lead Quality Manager here at TeleNet, I’ve had pretty extensiv...

Tagged: teleprospecting, lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, teleprospecting lead generation

Tips for Teleprospecting Success

Posted on Oct 11, 2011 by Ashley Rist, Lead Quality Manager

KNOW YOUR OBJECTIVE Go into each call with a specific objective in mind. If you are not able to answer the question “Why are you calling me?”, then you probably need to revisit your objective. If your contact has asked you that question, you need work on delivering the purpose of your call in a more timely and concise manner. People are busy. They don’t want to participate in a conversation if they don’t know where it’s headed. UNDERSTAND THE ...

Tagged: teleprospecting, lead generation, targeted lead generation, teleprospecting tips, teleprospecting best practices, lead nurturing, telemarketing lead generation

Training and Growth –Suggestions for Maintaining Performance of TeleProspecting

Posted on May 2, 2011 by Ashley Rist, Lead Quality Manager

B2B Teleprospecting is growing – both through use of internal teams, as well as through outsourced marketing partners. One of the keys to successful growth in any organization is ensuring that as business booms, quality and employee performance boom also. Obviously, sustaining levels of business is dependent on maintaining the integrity of the product upon which the growth is based. As management ramps up to accommodate a steadily growing wor...

Tagged: teleprospecting, telemarketing lead generation, lead generation, telemarketing lead nurturing, lead generation telemarketing

Confidence: The Secret to a Successful Telemarketing Call

Posted on Jan 31, 2011 by Ashley Rist, Lead Quality Manager

Having managed quite a few telemarketing campaigns as well as a whole host of agents over the years, I’ve discovered a few significant challenges. List quality, for instance, is an obvious one of those challenges, and one over which the telemarketing agency often has little control over. There is another, not quite so obvious challenge, over which we, as telemarketing program managers, have quite a bit of control… and that is agent preparation...

Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation

An Essential for Telemarketing Campaign Success – Sales Buy-in

Posted on Oct 26, 2010 by Ashley Rist, Lead Quality Manager

There are a number of things that contribute to the success of a telemarketing driven lead generation campaign and countless metrics used to measure that success. Solid lead rates, conversion statistics, dial metrics, and sheer quantity of leads are some of the hard numbers we can take a look at in order to determine how our efforts are paying off. Monitoring these points to ensure that campaign goals are met is important. However, it is more ...

Tagged: lead generation, targeted lead generation, telemarketing lead generation, lead nurturing telemarketing, lead generation telemarketing, telemarketing sales leads, telemarketing lead generation measurement

• Abby Lynes, Program Director
• Anabel Foucart, Senior Program Director
• Ashlea Harris, Vice President of Program Management & Operations
• Ashley Rist, Lead Quality Manager
• Brian Rubin, Senior Software Developer
• Britney Reeves, Program Director
• Chris Engel, Vice President of Information Technology
• Dana Gill, Program Director
• Jason St Onge, Senior Account Executive
• Jon Plant, Senior Program Director
• Kathy Rizzo, Vice President of Sales and Marketing
• Laura Johnson, Senior Program Director
• Maryann Ramsey, Program Director
• Melissa Joffrion, Account Executive
• Micah Green, Operations Training & Development Manager
• Sharon Dahlhaus, Account Executive
• Sonya Lane, Vice President of Human Resources
• Tamika Drake, Call Center Coordinator
• Tyler Anderson, Account Executive