Blog Posts by Dana Gill

Do Your Telemarketing Lead Generation Goals Reflect the Big Picture?

Posted on Oct 10, 2008 by Dana Gill, Program Director

As a telemarketing Program Director, my focus is selling services. Selling services requires a thorough understanding of our prospects individual and organizational goals. Likewise, the value of the service I provide when executing telemarketing campaigns, hinges on my ability to help my client’s reach their overall goals. This is nothing new. Setting goals has long been a part of campaign planning, as it is necessary to ensure achievement...

Tagged: lead generation, lead generation goals, telemarketing sales leads, telemarketing lead goals

Telemarketing Lead Generation Call Techniques: Objection Handling

Posted on Jun 4, 2008 by Dana Gill, Program Director

The ability to effectively handle objections is without doubt the single biggest factor in successful lead generation. Often a prospect says they do not need your solution or services, even before you have had the chance to discuss their potential business challenges. While this is obviously more of an objection to giving you their time, the fact is, you will not get anywhere with prospects who do not have a need – whether actual or pe...

Tagged: lead generation telemarketing, telemarketing sales leads, telemarketing leads, targeted lead generation

How to Use Targeted Telemarketing to Generate Service Leads

Posted on Apr 2, 2008 by Dana Gill, Program Director

The services industry accounts for 55% of the economic activity in the U.S. and comprises the lion’s share of the private, non-goods producing industries that account for approximately 70% of total U.S. economic activity. The unique characteristics of services products distinguish this sector from the goods-producing sectors. Unlike traditional goods, a service product does not necessarily have tangible qualities, and it is not necessarily a...

Tagged: lead generation, targeted lead generation, generating service leads, targeted service lead generation

• Anabel Foucart, Program Director
• Ashlea Harris, Vice President of Program Management
• Chris Engel, Vice President Information Technology
• Dana Gill, Program Director
• Jason St Onge, Account Executive
• Jason StOnge, Account Executive
• Jon Plant, Account Executive
• Jon Plant, Program Director
• Kathy Rizzo, Vice President Marketing
• Laura Johnson, Program Director
• Melissa Joffrion, Account Executive
• Mike Usry, Account Executive
• Sharon Dahlhaus, Account Executive