Blog Posts by Jason St Onge

3 Tips to Positively Impact Lead Generation in 2012

Posted on Jan 4, 2012 by Jason St Onge, Senior Account Executive

At the beginning of each year, I usually blog about starting the New Year off on the right foot. In previous years, I have highlighted some ideas and tactics to help you improve your lead generation efforts in the following posts: Three Steps to Starting the New Year Off Right and 4 Tips to Positively Impact Lead Generation in 2011 . To keep up with this tradition, here are three additional ideas to keep in mind for 2012: Conduct a “Motiva...

Tagged: lead generation, lead nurturing, targeted lead generation, teleprospecting, telemarketing sales leads, telemarketing lead generation

Are Your Programs Impacting Revenue and Pipeline Growth?

Posted on Sep 19, 2011 by Jason St Onge, Senior Account Executive

Recently, DemandGen Report released results from its new Marketing Analytics and Revenue Management Survey in an article titled, New Study Shows Marketing’s Role in Revenue Growing As Analytics Capabilities Increase published on DemandGen Report , an e-media publication focused on sales and marketing alignment and automation. The article highlights a number of statistics supporting two primary trends: 1) marketers are increasing their measur...

Tagged: lead generation, telemarketing lead generation, teleprospecting, targeted lead generation, telemarketing lead generation metrics, teleprospecting measurement

Inbound Marketing on the Rise – Leverage it to Enhance Teleprospecting Interaction

Posted on Jun 24, 2011 by Jason St Onge, Senior Account Executive

The excitement around inbound and social marketing tactics is on the rise among business-to-business marketers, particularly in the area of lead generation. As my colleague Kathy Rizzo pointed out in a recent Atlanta Business Chronicle article,Why Social Media Doesn’t Replace Tradition , these tactics are important components of a marketing strategy providing valuable content and driving interest among prospects; they can also be levera...

Tagged: teleprospecting, lead generation, telemarketing lead generation, targeted lead generation, outbound marketing, inbound marketing, lead generation telemarketing

Setting Goals Drives Successful B2B Call Flow

Posted on Apr 6, 2011 by Jason St Onge, Senior Account Executive

Recently, Wendy Weiss featured an article titled Why is Cold Calling Like Buying New Shoes? published on the EyesOnSales blog. The article highlights the importance of setting realistic goals (or a series of goals) for every prospect conversation. This is a great point, and is something that should be considered when developing any telemarketing initiative. Programs such as appointment setting, lead generation, and profiling all have very d...

Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, lead generation call flow

4 Tips to Positively Impact Lead Generation in 2011

Posted on Jan 6, 2011 by Jason St Onge, Senior Account Executive

At the beginning of last year, I wrote a blog about starting a New Year off on the right foot (Three Steps to Starting the New Year Off Right )and highlighted a few ideas such as reviewing past performance, conducting a lead audit and setting new objectives. This year, I want to provide some specific tactics you can use improve your lead generation efforts in 2011 and hopefully get off to a fast start. Here are 4 quick tips to get you started...

Tagged: lead generation, targeted lead generation, telemarketing lead generation, lead nurturing, telemarketing sales leads

• Abby Lynes, Program Director
• Anabel Foucart, Senior Program Director
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• Brian Rubin, Senior Software Developer
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• Jason St Onge, Senior Account Executive
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