Skip Navigation

Telemarketing Lead Generation Blog

Enter your e-mail for updates:

Blog Posts by Jason StOnge

Telemarketing Lead Generation: Beyond Statistical Measurability

Posted on Nov 21, 2008 by Jason StOnge, Account Executive

In today’s climate of marketing accountability, the measurability of telemarketing makes it an attractive component for any lead generation program. Marketers are effectively using front-end (i.e. cost per lead, cost per appointment, cost per attendee) and back-end (i.e. cost per opportunity, cost per sale, ROI) statistics to measure, evaluate and compare programs. While the level of marketing analytics in place varies from firm to firm, mar...

Tagged: lead generation statistics, lead generation metrics, lead generation telemarketing, telemarketing lead generation, benefits of telemarketing


Building Databases and Uncovering Contacts : Leveraging the Internet With Telemarketing

Posted on Oct 28, 2008 by Jason StOnge, Account Executive

Considering that over 60% of a telemarketing lead generation campaign’s success is directly attributed to the targeted database, it is evident how important data is to achieving desired results. Building and maintaining accurate contact databases is an ongoing challenge for many marketing and sales departments. Although every organization has unique data challenges or needs (from verifying existing contacts to uncovering new ones), one commo...

Tagged: telemarketing data cleansing, telemarketing database, telemarketing lead generation, telemarketing contact verification, telemarketing contact supplementation


Telemarketing Reporting: Are you getting what you need?

Posted on Aug 27, 2008 by Jason StOnge, Account Executive

So you recently launched a telemarketing initiative, how’s it doing? What are your reports telling you? Are they meaningful? As you can imagine (and probably have experienced), there are a multitude of metrics that can be utilized and/or provided by your telemarketing partner. Here are a few tips on getting the reports and metrics you need: Review the call statistics. The number of dials, conversations, wrong numbers are important to re...

Tagged: lead generation, telemarketing lead generation, telemarketing sales leads, lead nurturing reporting, lead generation reporting


What You Should Consider Before Launching an Appointment Setting Telemarketing Campaign (Part 2)

Posted on Jun 23, 2008 by Jason StOnge, Account Executive

In a recent blog post, Melissa Joffrion provided some insight into the program components that should be considered before outsourcing an appointment setting campaign or launching one internally (view her post What You Should Consider Before Launching an Appointment Setting Telemarketing Campaign). In addition to the program components that make an appointment setting program successful, there are also a number of program logistics that requ...

Tagged: appointment setting, appointment setting telemarketing, telemarketing appointment setting, telemarketing sales leads, telemarketing leads


Be Relevant - Prospect Focused Messaging for Successful Lead Generation Telemarketing

Posted on Apr 22, 2008 by Jason StOnge, Account Executive

Every once and a while we as marketing and sales professionals need to step back and listen to what we are communicating to prospects. Recently, Jill Konrath featured a post called Trash Talk & Delete Buttons – A Candid Letter from Your Prospective Customer in her Selling to Big Companies Blog blog. The post serves as a great reminder of the mindset of a B2B prospect and the messaging they will find most relevant. When designing...

Tagged: telemarketing lead generation, targeted lead generation, sales telemarketing leads, lead generation messaging


Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.

Browse by Author RSS