Blog Posts by Jon Plant

Fourth Quarter Teleprospecting Lead Generation

Posted on Oct 26, 2011 by Jon Plant, Senior Program Director

If you’re like me, then you feel as though 2011 has come and gone in the blink of an eye. TeleNet, and many of our clients, operate under a calendar fiscal year, which puts us almost in the middle of our final quarter. And while this is not the case for everyone, we can probably all agree that the final three months of the year can be a bit unique compared the rest of the year. It is during this time of year when the holidays arrive, which t...

Tagged: teleprospecting, lead generation, targeted lead generation, teleprospecting lead generation, telemarketing lead generation, lead nurturing

Voicemail - A Teleprospecting Must Have

Posted on Jun 29, 2011 by Jon Plant, Senior Program Director

I’ve run countless lead generation campaigns during my tenure at TeleNet, from event and webinar follow-up campaigns to COLD calling. Regardless of what type of teleprospecting campaign you initiate, on average it takes 6 to 8 dials before making a connection. That is a lot of outbound calling in order to reach your prospects. With that being said, you must continually find ways to stand out from your competition during your teleprospecting...

Tagged: lead generation, targeted lead generation, teleprospecting, targeted lead generation telemarketing, telemarketing lead generation

Offers, what have you done for me lately? The Value of an Offer in B2B Telemarketing

Posted on Mar 14, 2011 by Jon Plant, Senior Program Director

In a previous blog posting How to Develop a Call Guide, I discussed various things to consider when compiling your B2B lead generation call guide. Strong opening statements, open-ended questions and developing strong information statements that leverage your solution are all key to a successful outbound telemarketing lead generation campaign. Another component to consider when engaging your prospects is an enticing offer. Often competing com...

Tagged: telemarketing lead generation, targeted lead generation, lead generation, lead generation telemarketing, lead nurturing

Keep Content Current to aid Lead Generation

Posted on Mar 14, 2010 by Jon Plant, Senior Program Director

One key to a successful demand generation campaign is making sure marketing content is not outdated. Most lead generation campaigns utilize Internet and electronic content such as white papers, webinars, virtual tradeshows, etc. Couple this with phone calling and you have an effective plan. Multiple information channels are allowing buyers to receive information in several different ways. Most marketers are focused on providing the latest ...

Tagged: lead generation, lead nurturing, targeted lead generation, lead generation telemarketing, telemarketing lead generation

How to Develop a Telemarketing Call Guide (not a script!)

Posted on Nov 9, 2009 by Jon Plant, Senior Program Director

With each cold call that is made, the telemarketer has an ideal conversation in his/her mind, including an opening, probing questions, value messaging and a closing. A key component to every Lead Generation campaign is the calling script. However, a call script does not typically yield results. Rather, those who utilize a call guide are most successful. Keep reading to understand the difference… A call guide is not a verbatim script that ...

Tagged: lead generation, lead generation telemarketing, telemarketing script, lead generaiton script, targeted lead generation

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