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Blog Posts by Jon Plant

Keep Content Current to aid Lead Generation

Posted on Mar 14, 2010 by Jon Plant, Program Director

One key to a successful demand generation campaign is making sure marketing content is not outdated. Most lead generation campaigns utilize Internet and electronic content such as white papers, webinars, virtual tradeshows, etc. Couple this with phone calling and you have an effective plan. Multiple information channels are allowing buyers to receive information in several different ways. Most marketers are focused on providing the latest ...

Tagged: lead generation, lead nurturing, targeted lead generation, lead generation telemarketing, telemarketing lead generation


How to Develop a Telemarketing Call Guide (not a script!)

Posted on Nov 9, 2009 by Jon Plant, Program Director

With each cold call that is made, the telemarketer has an ideal conversation in his/her mind, including an opening, probing questions, value messaging and a closing. A key component to every Lead Generation campaign is the calling script. However, a call script does not typically yield results. Rather, those who utilize a call guide are most successful. Keep reading to understand the difference… A call guide is not a verbatim script that ...

Tagged: lead generation, lead generation telemarketing, telemarketing script, lead generaiton script, targeted lead generation


Event Marketing: Timing is Still Everything

Posted on May 14, 2009 by Jon Plant, Program Director

Market behavior is becoming less and less predictable – not only are we worrying about how customers will react to the market, but we too must act in a responsible manner with spending habits. With this being said, there is no surprise that face-to-face events are suffering. Travel budgets are being cut, conferences are being canceled/postponed, exhibitors are backing out and of course there are poor attendance numbers. However̷...

Tagged: lead generation, telemarketing lead generation, telemarketing event marketing, event marketing leads, event telemarketing followup


Economy Drives Up the Importance of Data Hygiene

Posted on Feb 20, 2009 by Jon Plant, Program Director

The economy’s recent decline is forcing job cuts in almost every industry across our nation. With these cuts comes reorganization and shifts in job responsibilities for many companies. This is an unfortunate situation for so many but remains a reality that businesses are forced to face. And despite these challenges and tough decisions, businesses still have to meet bottom line goals set by executive management. Closing deals and bringing i...

Tagged: telemarketing data hygiene, telemarketing sales leads, lead generation, lead generation telemarketing


Telemarketing Lead Generation & Email. What works!

Posted on Dec 11, 2008 by Jon Plant, Program Director

Finally…the holidays are upon us and another year has whizzed by to be put on the books. It is during this time when most businesses are doing all they can to finish strong as they head into the upcoming year. Email traffic is very high this time of the year. According to WebTrends, an online solutions provider, e-commerce businesses rank email marketing as “the most important demand-generation activity for holiday success.” Regardless o...

Tagged: lead generation, telemarketing lead generation, telemarketing and email, telemarketing sales leads


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