Blog Posts by Jon Plant

Be Involved!! Call Calibrations are Critical for Lead Generation Success

Posted on Oct 2, 2008 by Jon Plant, Program Director

It is now very common for call centers to utilize live call monitoring, as well as recorded call review as part of their quality control processes. However, as most of us know, telemarketing call quality can vary dramatically from vendor to vendor. Most firms will utilize formal sales and telemarketing training in order to teach and employ the greatest calling techniques. However, you should not think that your vendor’s training and call me...

Tagged: lead generation, targeted lead generation, telemarketing sales leads, telemarketing leads, telemarketing agent training

Successful Lead Generation Tactic: Engage The Gatekeepers!

Posted on Jul 14, 2008 by Jon Plant, Program Director

In Melissa Joffrion’s recent blog entry, titled Lead Generation to C-Level Executives, she offers tips on how to effectively reach out to C-level Executives and other important decision makers. Melissa touches on the importance of gatekeepers and how you should keep them close during calling efforts. Below are a few things to remember when dealing with the often overlooked and underestimated gatekeeper. One of the most common mistakes in ...

Tagged: lead generation telemarketing, targeted telemarketing, telemarketing clevel, lead generation clevel, telemarketing sales leads

How to develop a telemarketing Critical Business Issue (CBI) voice mail strategy

Posted on May 7, 2008 by Jon Plant, Account Executive

The voice mail messaging strategy, frequently overlooked by marketers, is one of the most critical components of an outbound telemarketing lead generation program. Regardless of the quality of your targeted list, you ultimately are challenged with connecting “live” with your decision-maker. And let’s face it; most decision makers are not hanging out by their phones waiting for marketers to call them. Instead, they are spending their time ma...

Tagged: lead generation, telemarketing lead generation, lead generation strategy, targeted lead generation, lead generation voice mail

4 Steps to Motivate Your Telemarketing Lead Generation Team

Posted on Mar 4, 2008 by Jon Plant, Account Executive

Having worked in telemarketing operations management prior to joining TeleNet’s account management team, I know firsthand how important having highly motivated agents is to producing a successful telemarketing lead generation program. While much of the agent motivation is the responsibility of your telemarketing outsourced vendor, following are four things that marketing managers can do to help ensure your telemarketing lead generation ...

Tagged: telemarketing sales leads, lead generation, telemarketing leads

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