Blog Posts by Maryann Ramsey
Leveraging Data from Teleprospecting Campaigns
Posted on May 10, 2012 by Maryann Ramsey, Program Director
When utilizing Teleprospecting as a sales strategy, whether internally or utilizing a 3rd party vendor, it is easy to fall into the trap of defining success strictly on the basis of qualified leads uncovered during a campaign. While qualified leads are an important aspect of determining your return on investment, it is important to analyze additional information gained from a campaign. Unfortunately, all contacts do not result in leads but t...
Tagged: teleprospecting, lead generation, targeted lead generation, telemarketing lead generation, lead nurturing, telemarketing sales leads
Leveraging Data from Teleprospecting Campaigns
Posted on May 10, 2012 by Maryann Ramsey, Program Director
When utilizing Teleprospecting as a sales strategy, whether internally or utilizing a 3rd party vendor, it is easy to fall into the trap of defining success strictly on the basis of qualified leads uncovered during a campaign. While qualified leads are an important aspect of determining your return on investment, it is important to analyze additional information gained from a campaign. Unfortunately, all contacts do not result in leads but t...
Tagged: teleprospecting, lead generation, targeted lead generation, telemarketing lead generation, lead nurturing, telemarketing sales leads
Tips for Maximizing your Telemarketing Investment
Posted on Jan 30, 2012 by Maryann Ramsey, Program Director
The decision to use telemarketing as a tool either internally or using a 3rd party vendor is a decision that should be well thought out. It is necessary to evaluate your current sales and marketing infrastructure, before making this investment. Consider asking these five questions: Do you have a specific target market and/or what products or services can you promote via teleprospecting that will support your company’s overall sales goals ...
Tagged: teleprospecting, lead generation, targeted lead generation, telemarketing lead generation, teleprospecting lead generation
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