Blog Posts by Melissa Joffrion

Multi-touch Strategies: Using a Mix of Media in Lead Generation

Posted on Sep 4, 2008 by Melissa Joffrion, Account Executive

Let’s imagine for a moment, the perfect marketing world. You or someone from your team reaches out for the first time to a prospect precisely when they have a need, they are willing to speak with a sales rep immediately, and sales eagerly takes the lead and closes it. As marketers, we know that this is rarely reality. Instead, it takes 14 touches on average to move a contact from prospect to a sales ready lead. How should you effectively i...

Tagged: lead generation, targeted lead generation, telemarketing sales leads, lead nurturing, multimedia telemarketing

Lead Generation to C-level Executives: How to be top mind and in front of executives

Posted on Jul 2, 2008 by Melissa Joffrion, Account Executive

Many organizations are hesitant to telemarket to C-level executives. The perception is that they are difficult to reach and not interested in the message. Although this can be true, there are effective ways to communicate with this audience. Below are tips on how to craft appropriate messaging, create relevant email, work with gatekeepers, understand roles, and address key influencers in order to successfully target C-level executives. Uniq...

Tagged: lead generation, clevel lead generation, targeted lead generation, telemarketing clevel

What You Should Consider Before Launching an Appointment Setting Telemarketing Campaign

Posted on Apr 29, 2008 by Melissa Joffrion, Account Executive

Appointment setting is a hot topic within the market, as many companies see benefit in handing off scheduled appointments to their sales channel in addition to providing qualified leads. Before outsourcing an appointment setting campaign or launching one internally, there are several points to consider. First, what types of appointments will benefit your sales team/channel the most: Foot-in-door or Qualified Appointments? Foot-in-door appoint...

Tagged: telemarketing appointment setting, telemarketing qualified appointments, telemarketing sales leads, telemarketing leads

“Dedicating” Yourself to Lead Generation Telemarketing

Posted on Feb 26, 2008 by Melissa Joffrion, Account Executive

Many of our clients are faced with the decision of whether to outsource telemarketing on a campaign basis or to invest in a dedicated telemarketing agent (or team of agents) on a long-term basis. Assuming your overall telemarketing volume warrants it, utilizing a dedicated team on a consistent basis has noticeable benefits. Some of those advantages are… Training- Dedicated agent(s) become a true extension of your sales team. They receive...

Tagged: telemarketing leads, sales leads, teleprospecting leads

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