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Blog Posts by Mike Usry

Ammunition and Pie Charts

I am in a unique position with my job. My title is Account Executive, which essentially means that I am in sales. I sell our services to technology companies and my target audience consists of various business development titles and marketers. I absolutely adore and somewhat envy people that are in marketing. Marketers get to play in the creative, dive into various metrics, and provide develop strategic plans. Once the marketing magic is...


Don't Settle for Lead Generation Mediocrity

It does not take a rocket scientist to see that the economy has slowed down a tad bit. Everywhere you turn you can find bad news ranging from the Detroit bailouts to Knowshon Moreno leaving UGA after his sophomore campaign. The truth is that you can find bad news, economic downturn or any other form of ill-penned news at any time. People who follow bad news in bad times are likely to be the same individuals who follow systematic paths tha...


Analytics and Fancy Clothes

I am relatively new to the TeleNet Team but no stranger to marketing. After schooling I began a career in financial analytics, which, surprisingly enough is very similar to marketing analytics. In short, I feel I belong. In my earlier months of training and learning the office culture I was able to really understand what differentiates us from the competition. As much as I like flow charts and organizational structures I could immediately i...


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