Blog Posts by Sharon Dahlhaus

Use of "Pain Probing" in Lead Generation and Nurturing Telemarketing

Posted on Jun 10, 2008 by Sharon Dahlhaus, Account Executive

Pain probing, you ask, what is that? It is an essential part of lead generation and nurturing telemarketing that helps uncover the “pains” or challenges your targeted prospects are experiencing. Pain probing is simply a line of questioning that makes the prospect think critically about their environment and the challenges they have with it. For example, “How is that system working for you?” “What would you change about your business...

Tagged: lead generation, targeted lead generation, lead nurturing, lead nurturing telemarketing, lead generation telemarketing

Writing a Telemarketing Lead Generation Script

Posted on Apr 8, 2008 by Sharon Dahlhaus, Account Executive

Having a quality telemarketing lead generation script is one of the most important items to ensure a successful campaign. In order to write a quality script, you must understand the goals and desired outcomes of the program, keep in mind how and for what the data will be used once the campaign is completed and take into account the flow of the call. Obviously, leads are the desired outcomes of a lead generation campaign, but what defines a...

Tagged: targeted lead generation, lead generation, telemarketing sales leads, leads telemarketing, generation leads

• Anabel Foucart, Program Director
• Ashlea Harris, Vice President of Program Management
• Chris Engel, Vice President Information Technology
• Dana Gill, Program Director
• Jason St Onge, Account Executive
• Jon Plant, Account Executive
• Jon Plant, Program Director
• Kathy Rizzo, Vice President Marketing
• Laura Johnson, Program Director
• Melissa Joffrion, Account Executive
• Mike Usry, Account Executive
• Sharon Dahlhaus, Account Executive