Skip Navigation

Telemarketing Lead Generation Blog

Enter your e-mail for updates:

Blog Posts by Sharon Dahlhaus

Proactively Selling To Customers

Posted on Apr 15, 2010 by Sharon Dahlhaus, Account Executive

As a sales person, I know that it’s important to find opportunities to talk with clients (not just prospects) about our capabilities and our entire services portfolio. This is necessary even for clients who have been working with us for years. We all get so busy day-to-day focused on whatever given fire is burning the brightest, and thus, keeping an eye on a vendors’ full portfolio is NOT top of mind. Thus, as a sales person, it is my job to...

Tagged: telemarketing leads, telemarketing lead generation, lead nurturing, telemarketing sales leads, targeted telemarketing, telemarketing lead generation customers


Reviewing the Big Picture

Posted on Jan 26, 2010 by Sharon Dahlhaus, Account Executive

I just returned from our annual kick-off meeting, which brings our management, sales and program teams together for 2-days. This meeting allows us to perform a check and balance for the previous year’s goals, as well as review, discuss and set our new goals for 2010. Our annual group forum brings everyone on the same page. The momentum of a group of people is much stronger than the individuals alone. Coming back from this meeting, I feel mo...

Tagged: telemarketing sales leads, telemarketing lead generation, lead generation, targeted lead generation, lead nurturing


The Importance of Analyzing Telemarketing Data

Posted on Oct 22, 2009 by Sharon Dahlhaus, Account Executive

Data analysis is an important component of telemarketing strategies. Our program team is constantly analyzing data obtained throughout our calling efforts in order to make appropriate recommendations based on hard statistics. While obtaining feedback from your telemarketers and listening to recorded and/or live calls are very important components, there is no substitute to analyzing data. Doing so will help to validate assumptions and/or u...

Tagged: telemarketing lead generation, telemarketing data analysis, lead generation, telemarketing best practices


Understanding Customer Contact Preferences

Posted on Aug 4, 2009 by Sharon Dahlhaus, Account Executive

Knowing and maintaining each customer’s contact preference is an important part of our jobs as marketers. Contact preference is simply the way a contact wants to receive communication whether it is through email, mail, phone or any combination. It is important for many reasons including legal compliance as well as customer experience & satisfaction. For example, last week I spoke with a client’s customer about their contact preferences a...

Tagged: telemarketing, telemarketing lead generation, telemarketing customers


Contact Acquisition Strategy

Posted on Apr 30, 2009 by Sharon Dahlhaus, Account Executive

Does your company have a strategy for contact acquisition? Is it something you ponder? Could you track it? We all focus on demand generation targeting our current customers & prospects, but how much emphasis is put on adding new contacts and accounts to your database? In order to continue to grow business, adding new contacts and accounts to your database is an important part of the process. Each marketing campaign can contribute a ...

Tagged: telemarketing contact acquisition, telemarketing campaigns, telemarketing leads, telemarketing sales leads


Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.

Browse by Author RSS