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Blog Posts by Sharon Dahlhaus

Using Proactive Telemarketing to Maximize Your ROI

Posted on Feb 5, 2009 by Sharon Dahlhaus, Account Executive

A lot of time, effort, and money can be spent on creating meaningful assets to be used as a call to action to get your customers & prospects to raise their hand. These types of awareness activities are essential to educate your target audience about your products, services and solutions. However, it is important to maximize the return on investment for this type of activity. In order to most effectively qualify your prospects and turn...

Tagged: lead generation telemarketing, lead generation, targeted lead generation, telemarketing sales leads


The Importance of Lead Generation Goals: Setting, Communicating, & Tracking

Posted on Oct 16, 2008 by Sharon Dahlhaus, Account Executive

Goals are the measurement of success. Without goals, how can you know if success was achieved? Thus, it is important to determine what success is and to communicate the goals necessary to achieve that success. Goals are best created with the input and approval of all parties involved. That means a joint effort on the part of both client and telemarketing vendor. Furthermore, there must be upper level management approval of the goals on both...

Tagged: lead generation, telemarketing lead generation goals, lead generation metrics, telemarketing sales leads


Use of "Pain Probing" in Lead Generation and Nurturing Telemarketing

Posted on Jun 10, 2008 by Sharon Dahlhaus, Account Executive

Pain probing, you ask, what is that? It is an essential part of lead generation and nurturing telemarketing that helps uncover the “pains” or challenges your targeted prospects are experiencing. Pain probing is simply a line of questioning that makes the prospect think critically about their environment and the challenges they have with it. For example, “How is that system working for you?” “What would you change about your business...

Tagged: lead generation, targeted lead generation, lead nurturing, lead nurturing telemarketing, lead generation telemarketing


Writing a Telemarketing Lead Generation Script

Posted on Apr 8, 2008 by Sharon Dahlhaus, Account Executive

Having a quality telemarketing lead generation script is one of the most important items to ensure a successful campaign. In order to write a quality script, you must understand the goals and desired outcomes of the program, keep in mind how and for what the data will be used once the campaign is completed and take into account the flow of the call. Obviously, leads are the desired outcomes of a lead generation campaign, but what defines a...

Tagged: targeted lead generation, lead generation, telemarketing sales leads, leads telemarketing, generation leads


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