Blog Posts by Sonya Lane

Where the rubber meets the road. 5 ways to keep it going.

Posted on Dec 5, 2011 by Sonya Lane, Vice President of Human Resources

The saying, “where the rubber meets the road”, is an obvious for the automotive industry or racecar drivers talking about their tires, if considering the phrase in a literal sense. But when considering this in other areas of life or in a job, it takes on a new meaning. In my opinion, as our director of Human Resources, “where the rubber meets the road” refers to those competitive employees who consider production and quality as highly ranke...

Tagged: teleprospecting, lead generation, telemarketing lead generation, targeted lead generation

Agent Motivation Takes Multiple Forms

Posted on Sep 12, 2011 by Sonya Lane, Vice President of Human Resources

TeleNet’s philosophy is to measure our teleprospecting agents on the effort they put forth, as well as the quality of their conversations and data collection (not paid per lead, which can create undesired behavior). Therefore, our management team is continually challenged to make our agents’ daily work experience both exciting and quality focused. A few motivational activities that we use include: Team Building – providing each campaign tea...

Tagged: teleprospecting, teleprospecting agents, telemarketing agents, telemarketing lead generation agents, telemarketing motivation

Building careers in B2B Telemarketing

Posted on Mar 28, 2011 by Sonya Lane, Vice President of Human Resources

With the new year into full swing (hard to believe it is end of March already), there will likely be someone that makes a career change to a different job. That change may manifest from a goal set in the prior year or from a New Year’s resolution, but one way or another, most career minded individuals, in my opinion, have a plan and try to work that plan until it comes true. In today’s blog, I would like to reflect on career building at Tele...

Tagged: b2b telemarketing careers, lead generation, telemarketing sales leads, telemarketing lead generation

Hiring and Maintaining Motivated Telemarketing Agents

Posted on Jun 14, 2010 by Sonya Lane, Vice President of Human Resources

After recently reading an article about call center work in Connections Magazine, I started thinking about the content in the prior submissions I’ve made in regards to screening candidates for the Marketing Communications Specialist position here at TeleNet. The primary point in both blogs was to give perspective on what the ideal candidate possesses in order for our company to select them to become a part of the team. It dawned on me that I...

Tagged: lead generation telemarketing, telemarketing sales leads, telemarketing agent profile, lead generation, targeted lead generation

B2B Telemarketing Recruiting Step 2: "The Interview"

Posted on Mar 29, 2010 by Sonya Lane, Vice President of Human Resources

As a follow up to the blog entry I did in October regarding the initial phase of the recruitment and screening process for a telemarketing position in our call center, I would like to discuss the second step to this process: the interview. The best thing about the recruiting responsibility of Human Resources, in my opinion, is that it is a defined process to systematically rule in the best candidates for the job opening at hand (and of cours...

Tagged: recruting b2b telemarketing, recruting b2b lead generation, recruiting telemarketing, lead generation, telemarketing lead generation

• Abby Lynes, Program Director
• Anabel Foucart, Senior Program Director
• Ashlea Harris, Vice President of Program Management & Operations
• Ashley Rist, Lead Quality Manager
• Brian Rubin, Senior Software Developer
• Britney Reeves, Program Director
• Chris Engel, Vice President of Information Technology
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• Jason St Onge, Senior Account Executive
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• Kathy Rizzo, Vice President of Sales and Marketing
• Laura Johnson, Senior Program Director
• Maryann Ramsey, Program Director
• Melissa Joffrion, Account Executive
• Micah Green, Operations Training & Development Manager
• Sharon Dahlhaus, Account Executive
• Sonya Lane, Vice President of Human Resources
• Tamika Drake, Call Center Coordinator
• Tyler Anderson, Account Executive