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Blog Posts by Sonya Lane

Hiring and Maintaining Motivated Telemarketing Agents

Posted on Jun 14, 2010 by Sonya Lane, Vice President Human Resources

After recently reading an article about call center work in Connections Magazine, I started thinking about the content in the prior submissions I’ve made in regards to screening candidates for the Marketing Communications Specialist position here at TeleNet. The primary point in both blogs was to give perspective on what the ideal candidate possesses in order for our company to select them to become a part of the team. It dawned on me that I...

Tagged: lead generation telemarketing, telemarketing sales leads, telemarketing agent profile, lead generation, targeted lead generation


B2B Telemarketing Recruiting Step 2: "The Interview"

Posted on Mar 29, 2010 by Sonya Lane, Vice President Human Resources

As a follow up to the blog entry I did in October regarding the initial phase of the recruitment and screening process for a telemarketing position in our call center, I would like to discuss the second step to this process: the interview. The best thing about the recruiting responsibility of Human Resources, in my opinion, is that it is a defined process to systematically rule in the best candidates for the job opening at hand (and of cours...

Tagged: recruting b2b telemarketing, recruting b2b lead generation, recruiting telemarketing, lead generation, telemarketing lead generation


B2B Telemarketing Recruiting Step 1: “The Resume”

Posted on Oct 1, 2009 by Sonya Lane, Vice President Human Resources

Hiring the “right” person for a B2B telemarketing position is a complex process, which includes detailed screening, multi-step interviewing and thorough testing. Although each step is important, the candidate’s resume – our first impression – is long lasting. Through the years that I have been in the recruiting profession, I have screened over ten thousand candidates for various jobs. Prior to working for TeleNet, I screen...

Tagged: recruting b2b telemarketing, recruting b2b lead generation, recruiting telemarketing


Attitude is Everything

Posted on Jul 8, 2009 by Sonya Lane, Vice President Human Resources

Isn’t the saying…our attitude is 90% of how we react to 10% of the “things” life throws at us? I believe a positive attitude can be everything when it comes to the work environment. I’ve been in the working world for two decades now and in my professional position as a Human Resource Director for half of that time. If there is any particular observation about employees I can comment on from this length of tim...


Capitalizing on the Talent Pool of a Troubled Economy

Posted on Apr 2, 2009 by Sonya Lane, Vice President Human Resources

There is no question that our society is going through a phase of economic evolution. Seemingly overnight, the troubles of Wall Street have managed to seep into the fibers of a society that was, at one point not long ago, fairly sure of what opportunity tomorrow held. By extracting the obvious ails of the housing crash, auto giant bailouts and banking fallout, the loss of solid, necessary jobs in industries that most of us in the layman worl...

Tagged: lead generation agents, training telemarketing agents, hiring lead generation agents, telemarketing lead generation vendor, telemarketing lead generation


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