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Blog Posts by Tamika Drake

Cold Calling - Steps to warm up to your prospects

Posted on Jun 24, 2010 by Tamika Drake, Call Center Coordinator

Many times, we are faced with calling a prospect who we have never spoken to before and who knows very little, if anything, about our ‘product’. During that first call we can’t expect to build an instant relationship, but we do want to make a favorable impression and lay the foundation for a relationship. As you have heard before, people always buy from those who they know and trust. So, how can we “warm up” to our prospects and accomplish ...

Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing leads, telemarketing lead generation


Is Telemarketing Effective During December?

Posted on Dec 29, 2009 by Tamika Drake, Call Center Coordinator

We see many companies withdraw their telemarketing efforts at the end of the year due to the holiday season. However, this is not always necessary, as we’ve seen some great results when targeting certain customers and industries. While certainly some of the targeted influencers are out of the office enjoying the holiday season, we’ve found that many of the decision makers are at work wrapping up this year and getting a head start on the new...

Tagged: lead generation telemarketing, telemarketing sales leads, lead nurturing, lead generation, telemarekting leads


Gatekeepers: Strategies That Work

Posted on Sep 16, 2009 by Tamika Drake, Call Center Coordinator

As some of you know, one of the single most challenging factors in lead generation is dealing with the Gatekeepers. These are individuals, more commonly known as administrative assistants, operators, etc, who guard the communication lines of the decision makers we want to reach during our telemarketing efforts. Like it or not, this is part of their job. Their job, in a nutshell, is to let the right person in and keep the wrong person out. B...

Tagged: telemarketing lead generation, telemarketing gatekeeper strategies, telemarketing strategies, lead generation telemarketing, lead generation


Key to Successful Lead Generation Telemarketing: Listen More, Talk Less!

Posted on Jun 23, 2009 by Tamika Drake, Call Center Coordinator

Have you ever hung up the phone wondering if the person called you simply to hear himself or herself talk? One of the most significant lessons learned by our agents during their initial call calibration sessions is that the best callers are not necessarily the best talkers—they are the best listeners. From a personal perspective, I equate a telemarketing call to a first date – the same basic principle applies: don’t monopolize t...

Tagged: lead generation telemarketing, telemarketing lead generation scripting, lead generation, telemarketing sales leads, telemarketing conversation


Improving Performance in the Call Center

Posted on Apr 16, 2009 by Tamika Drake, Call Center Coordinator

Over the years, I have found that working with the lead generation agents to improve performance is an integral part of managing the call center. In fact, we cannot be efficient or successful if we do not make this part of our daily routine. Improving performance incorporates many aspects, including communication, ”tools”, employee motivation, and growth opportunities. What do I mean, exactly? Communication: We cannot expect our telema...

Tagged: telemarketing lead generation, telemarketing leads, telemarketing agent performance, lead generation performance, lead generation


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