Skip Navigation

Telemarketing Lead Generation Blog

Enter your e-mail for updates:

Blog Posts by Tyler Anderson

How Telemarketing Can Maximize ROI from Dimensional Direct Mail

Posted on Jul 20, 2010 by Tyler Anderson, Account Executive

Even though email, online, and social media marketing have come to the forefront over the past several years, most companies still utilize direct mail as a part of their marketing strategy. In a recent study by Direct Marketing Association, over $175 billion was spent globally in 2009 on B2B and B2C direct mail marketing efforts. While direct mail has been a proven medium over the years, it is important to remember that results are always ti...

Tagged: telemarketing lead generation, targeted telemarketing, telemarketing and direct mail, sales lead telemarketing, sales leads, telemarketing appointment setting


Combining E-mail Triggers with Telemarketing for a 1:1 Approach

Posted on Apr 26, 2010 by Tyler Anderson, Account Executive

Email has quickly become an over-saturated, easily cluttered medium. The challenge today is developing emails that will stand out with your prospect base and solicit a response – or at least allow for a warmer follow-up phone call. There are several ways to do this utilizing “triggers” within your email message: Reference an event or trade show that their company has participated in. Their attendance or participation in an event will often...

Tagged: lead generation telemarketing, integrating telemarketing and email, lead generation, lead nurturing, telemarketing sales leads


Breaking through the Clutter to Generate Leads

Posted on Feb 2, 2010 by Tyler Anderson, Account Executive

In most cases, your marketing campaigns are targeting the same prospects that many of your competitors and partners are also targeting. Your prospects are constantly being contacted via phone, mail and email; and the key to breaking through the clutter is to stand out. Here are three ways to do so: Break the mold. Instead of sending a flat direct mail piece, send a dimensional piece that will actually end up in the prospect’s hands and no...

Tagged: lead generation, lead nurturing, lead generation telemarketing, telemarketing lead generation, telemarketing sales leads


Lead Generation Call Technique - “Making it Count”

Posted on Sep 8, 2009 by Tyler Anderson, Account Executive

When it comes to making an effective B2B lead generation telemarketing call, there are several keys to consider: Pre-qualify the contact you are calling to ensure you are talking to the right person. A lot of time can be wasted if you discover that they are not the right person at the end of the actual conversation. Provide a clear, concise offer-centered reason for your call. This helps to clarify with the contact why you are actually ca...

Tagged: lead generation techniques, lead generation telemarketing, telemarketing sales leads, telemarketing lead generation, targeted lead generation


Keys for Nurturing at the Account Level

Posted on Jun 4, 2009 by Tyler Anderson, Account Executive

Through the process of tele-qualifying marketing responders, contacts are called to determine decision-making authority and assessment of needs. For those who are not sales ready, you can provide them relevant content via email and add them to your nurturing strategy for ongoing and relevant follow-up. As you acquire and develop ready-to-be nurtured contacts from your marketing responder programs, naturally you are going to see some overlap a...

Tagged: lead nurturing, lead generation, telequalification marketing responders, marketing responders lead generation


Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.

Browse by Author RSS