Blog Posts by Tyler Anderson
How to Use Lead Scoring to Optimize your “Human Touch” Lead Nurturing Strategy
Posted on Jan 16, 2012 by Tyler Anderson, Account Executive
Lead Nurturing has been a hot button over the last several years especially as marketing automation has become more and more of a standard in today’s marketing world. While most email nurturing engines offer lead scoring as an option, it is important to remember your on-going “human touch” efforts as well. Below are three keys to help you optimize your lead nurturing strategy, which specifically apply to your tele-nurturers: Assign Value...
Tagged: lead nurturing, telenurture, teleprospecting, lead generation, targeted lead generation, telemarketing sales leads
Building a Qualified List – What it Means and What it Takes
Posted on Oct 17, 2011 by Tyler Anderson, Account Executive
As I mentioned in my previous blog entry, a qualified list is one of the four key elements that most often impact the success of lead generation campaigns – sometimes by a factor of 50 percent or more. I think that most marketers inherently know this, but surprisingly it can become an afterthought when developing a marketing lead gen campaign. Marketers tend to be more focused on messaging and offer, and while these are certainly important, ...
Tagged: teleprospecting, telemarketing lead generation, teleprospecting list source, telemarketing leads, targeted lead generation, targeted teleprospecting
Including an Offer is Important When Building a Successful Lead Generation Campaign
Posted on Jul 18, 2011 by Tyler Anderson, Account Executive
Although there are many different strategies and pieces to a successful lead generation campaign, from our experience there are four key elements that really stick out in terms of importance: A qualified list Relevant messaging Strong market recognition Inclusion of an offer or incentive The one that I want to focus on is “Inclusion of an offer or incentive” because I often see it as the most overlooked element. List quality typically i...
Tagged: lead generation, targeted lead generation, teleprospecting, lead generation telemarketing, telemarketing sales leads, lead generation teleprospecting, lead nurturing
Setting the Next Step – Key Pitfalls and Recommendations
Posted on Apr 25, 2011 by Tyler Anderson, Account Executive
A key element for most lead generation or appointment setting initiatives involves the setting of a next step for sales to engage with the prospect either by phone or F2F. What can be immensely frustrating to marketing and sales teams alike is when that conversation or meeting does not take place for some reason or another. Through our experience in the industry, we’ve seen 3 common pitfalls that occur during the sales engagement process, an...
Tagged: lead generation telemarketing, lead generation, teleprospecting, lead nurturing, telemarketing sales leads, teleprospect
Integrating Email with Teleservices – Knowing When to Schedule
Posted on Feb 7, 2011 by Tyler Anderson, Account Executive
More and more telemarketing campaigns are utilizing a personalized one-to-one email component as part of the overall campaign strategy. Over the past several years TeleNet has built a proven-process for maximizing the effect of email on telemarketing results and we have found that one of the most important factors is scheduling. Effective scheduling is particularly important with lead generation and audience acquisition campaigns. Here are s...
Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation
Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.
- Abby Lynes, Program Director
- Anabel Foucart, Senior Program Director
- Ashlea Harris, Vice President of Program Management & Operations
- Ashley Rist, Lead Quality Manager
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- Britney Reeves, Program Director
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- Jason St Onge, Senior Account Executive
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- Melissa Joffrion, Account Executive
- Micah Green, Operations Training & Development Manager
- Sharon Dahlhaus, Account Executive
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- Tyler Anderson, Account Executive








