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Blog Posts by Tyler Anderson

How Telemarketing Can Maximize ROI from Dimensional Direct Mail

Even though email, online, and social media marketing have come to the forefront over the past several years, most companies still utilize direct mail as a part of their marketing strategy. In a recent study by Direct Marketing Association, over $175 billion was spent globally in 2009 on B2B and B2C direct mail marketing efforts. While direct mail has been a proven medium over the years, it is important to remember that results are always ti...


Combining E-mail Triggers with Telemarketing for a 1:1 Approach

Email has quickly become an over-saturated, easily cluttered medium. The challenge today is developing emails that will stand out with your prospect base and solicit a response – or at least allow for a warmer follow-up phone call. There are several ways to do this utilizing “triggers” within your email message: Reference an event or trade show that their company has participated in. Their attendance or participation in an event will often...


Breaking through the Clutter to Generate Leads

In most cases, your marketing campaigns are targeting the same prospects that many of your competitors and partners are also targeting. Your prospects are constantly being contacted via phone, mail and email; and the key to breaking through the clutter is to stand out. Here are three ways to do so: Break the mold. Instead of sending a flat direct mail piece, send a dimensional piece that will actually end up in the prospect’s hands and no...


Lead Generation Call Technique - “Making it Count”

When it comes to making an effective B2B lead generation telemarketing call, there are several keys to consider: Pre-qualify the contact you are calling to ensure you are talking to the right person. A lot of time can be wasted if you discover that they are not the right person at the end of the actual conversation. Provide a clear, concise offer-centered reason for your call. This helps to clarify with the contact why you are actually ca...


Keys for Nurturing at the Account Level

Through the process of tele-qualifying marketing responders, contacts are called to determine decision-making authority and assessment of needs. For those who are not sales ready, you can provide them relevant content via email and add them to your nurturing strategy for ongoing and relevant follow-up. As you acquire and develop ready-to-be nurtured contacts from your marketing responder programs, naturally you are going to see some overlap a...


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