Blog Posts by Tyler Anderson

How to Use Lead Scoring to Optimize your “Human Touch” Lead Nurturing Strategy

Posted on Jan 16, 2012 by Tyler Anderson, Account Executive

Lead Nurturing has been a hot button over the last several years especially as marketing automation has become more and more of a standard in today’s marketing world. While most email nurturing engines offer lead scoring as an option, it is important to remember your on-going “human touch” efforts as well. Below are three keys to help you optimize your lead nurturing strategy, which specifically apply to your tele-nurturers: Assign Value...

Tagged: lead nurturing, telenurture, teleprospecting, lead generation, targeted lead generation, telemarketing sales leads

Building a Qualified List – What it Means and What it Takes

Posted on Oct 17, 2011 by Tyler Anderson, Account Executive

As I mentioned in my previous blog entry, a qualified list is one of the four key elements that most often impact the success of lead generation campaigns – sometimes by a factor of 50 percent or more. I think that most marketers inherently know this, but surprisingly it can become an afterthought when developing a marketing lead gen campaign. Marketers tend to be more focused on messaging and offer, and while these are certainly important, ...

Tagged: teleprospecting, telemarketing lead generation, teleprospecting list source, telemarketing leads, targeted lead generation, targeted teleprospecting

Including an Offer is Important When Building a Successful Lead Generation Campaign

Posted on Jul 18, 2011 by Tyler Anderson, Account Executive

Although there are many different strategies and pieces to a successful lead generation campaign, from our experience there are four key elements that really stick out in terms of importance: A qualified list Relevant messaging Strong market recognition Inclusion of an offer or incentive The one that I want to focus on is “Inclusion of an offer or incentive” because I often see it as the most overlooked element. List quality typically i...

Tagged: lead generation, targeted lead generation, teleprospecting, lead generation telemarketing, telemarketing sales leads, lead generation teleprospecting, lead nurturing

Setting the Next Step – Key Pitfalls and Recommendations

Posted on Apr 25, 2011 by Tyler Anderson, Account Executive

A key element for most lead generation or appointment setting initiatives involves the setting of a next step for sales to engage with the prospect either by phone or F2F. What can be immensely frustrating to marketing and sales teams alike is when that conversation or meeting does not take place for some reason or another. Through our experience in the industry, we’ve seen 3 common pitfalls that occur during the sales engagement process, an...

Tagged: lead generation telemarketing, lead generation, teleprospecting, lead nurturing, telemarketing sales leads, teleprospect

Integrating Email with Teleservices – Knowing When to Schedule

Posted on Feb 7, 2011 by Tyler Anderson, Account Executive

More and more telemarketing campaigns are utilizing a personalized one-to-one email component as part of the overall campaign strategy. Over the past several years TeleNet has built a proven-process for maximizing the effect of email on telemarketing results and we have found that one of the most important factors is scheduling. Effective scheduling is particularly important with lead generation and audience acquisition campaigns. Here are s...

Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation

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