Tips for Maximizing your Telemarketing Investment
Posted on Jan 30, 2012 by Maryann Ramsey, Program Director
The decision to use telemarketing as a tool either internally or using a 3rd party vendor is a decision that should be well thought out. It is necessary to evaluate your current sales and marketing infrastructure, before making this investment. Consider asking these five questions: Do you have a specific target market and/or what products or services can you promote via teleprospecting tha...
Tagged: teleprospecting, lead generation, targeted lead generation, telemarketing lead generation, teleprospecting lead generation
An Unexpected Source of Valuable Information
Posted on Jan 26, 2012 by Ashley Rist, Lead Quality Manager
Dead Leads. The term “dead lead” is not music to the ears of those of us in the teleprospecting business by any means. Obviously, a dead lead is the absolute antithesis of our purpose in life. However, where do our best lessons in life usually come from? Yes, that’s right, our failures. A dead lead represents a failure of some kind…somewhere along the line, something went wrong. As Lead Quality...
Tagged: teleprospecting, lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, teleprospecting lead generation
Using TeleProspecting to Educate the Market & Promote the CLOUD
Posted on Jan 23, 2012 by Anabel Foucart, Senior Program Director
From a technology perspective, nothing in recent history has taken the market by storm quite like moving to the Cloud. A generation ago, virtualizing servers and storage was all the rage; this approach to managing IT platforms revolutionized the way businesses thought about hardware and software in their computer environment. Economies of scale, simplified manageability and increased performanc...
Tagged: targeted lead generation, teleprospecting, lead generation, lead nurturing, telemarketing sales leads, teleprospecting lead generation
How to Use Lead Scoring to Optimize your “Human Touch” Lead Nurturing Strategy
Posted on Jan 16, 2012 by Tyler Anderson, Account Executive
Lead Nurturing has been a hot button over the last several years especially as marketing automation has become more and more of a standard in today’s marketing world. While most email nurturing engines offer lead scoring as an option, it is important to remember your on-going “human touch” efforts as well. Below are three keys to help you optimize your lead nurturing strategy, which specifi...
Tagged: lead nurturing, telenurture, teleprospecting, lead generation, targeted lead generation, telemarketing sales leads
3 Tips to Positively Impact Lead Generation in 2012
Posted on Jan 4, 2012 by Jason St Onge, Senior Account Executive
At the beginning of each year, I usually blog about starting the New Year off on the right foot. In previous years, I have highlighted some ideas and tactics to help you improve your lead generation efforts in the following posts: Three Steps to Starting the New Year Off Right and 4 Tips to Positively Impact Lead Generation in 2011 . To keep up with this tradition, here are three additional i...
Tagged: lead generation, lead nurturing, targeted lead generation, teleprospecting, telemarketing sales leads, telemarketing lead generation
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Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.
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- Abby Lynes, Program Director
- Anabel Foucart, Senior Program Director
- Ashlea Harris, Vice President of Program Management & Operations
- Ashley Rist, Lead Quality Manager
- Brian Rubin, Senior Software Developer
- Britney Reeves, Program Director
- Chris Engel, Vice President of Information Technology
- Dana Gill, Program Director
- Jason St Onge, Senior Account Executive
- Jon Plant, Senior Program Director
- Kathy Rizzo, Vice President of Sales and Marketing
- Laura Johnson, Senior Program Director
- Maryann Ramsey, Program Director
- Melissa Joffrion, Account Executive
- Micah Green, Operations Training & Development Manager
- Sharon Dahlhaus, Account Executive
- Sonya Lane, Vice President of Human Resources
- Tamika Drake, Call Center Coordinator
- Tyler Anderson, Account Executive