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Telemarketing Lead Generation: Beyond Statistical Measurability

Posted on Nov 21, 2008 by Jason StOnge, Account Executive

In today’s climate of marketing accountability, the measurability of telemarketing makes it an attractive component for any lead generation program. Marketers are effectively using front-end (i.e. cost per lead, cost per appointment, cost per attendee) and back-end (i.e. cost per opportunity, cost per sale, ROI) statistics to measure, evaluate and compare programs. While the level of marketin...

Tagged: lead generation statistics, lead generation metrics, lead generation telemarketing, telemarketing lead generation, benefits of telemarketing

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The Five Most Read Lead Generation Tips & Best Practices

Posted on Nov 13, 2008 by Kathy Rizzo, Vice President Marketing

As Thanksgiving approaches, I’d like to take a moment to thank our readers for subscribing to our telemarketing best practice blog. Our subscription base has more than doubled over the last two months! We are thrilled that you take a few minutes out of each week to read our tips and suggestions and hope you’ve found the information helpful. Since we have so many new subscribers, I thought it...

Tagged: lead nurturing, lead generation telemarketing, lead nurturing, sales lead management, telemarketing sales leads, telemarketing lead generation

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How to Position Your Company Beyond the "Right Now"

Posted on Nov 5, 2008 by Laura Johnson, Program Director

Kathy’s comments about the role of Teleservices during economic struggle last week got me to thinking about how our calls have changed as a result of recent uncertainty. Specifically, we’ve needed to pay additional attention to the ways in which our contacts raise objections and what that means for our clients. The most common objections we hear from prospects center on right now —“we’re goo...

Tagged: lead generation telemarketing, telemarketing lead generation, targeted lead generation, lead generation, lead nurturing

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Using Telemarketing to Shorten Your Sales Cycle

Posted on Oct 30, 2008 by Kathy Rizzo, Vice President Marketing

The economy is on everyone’s mind, both personally and professionally. I’ve had several clients ask about the role of Teleservices during this period of economic struggle. Last week, I provided some suggestions for how to focus your telemarketing dollars. Additionally one of my June postings, reported that B2B marketers were estimating a 60% increase in the length of buy cycle because of th...

Tagged: lead generation, lead generation telemarketing, telemarketing economy, telemarketing lead generation, lead nurturing

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Building Databases and Uncovering Contacts : Leveraging the Internet With Telemarketing

Posted on Oct 28, 2008 by Jason St Onge, Account Executive

Considering that over 60% of a telemarketing lead generation campaign’s success is directly attributed to the targeted database, it is evident how important data is to achieving desired results. Building and maintaining accurate contact databases is an ongoing challenge for many marketing and sales departments. Although every organization has unique data challenges or needs (from verifying ex...

Tagged: telemarketing data cleansing, telemarketing database, telemarketing lead generation, telemarketing contact verification, telemarketing contact supplementation

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Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.

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