Offers, what have you done for me lately? The Value of an Offer in B2B Telemarketing
Posted on Mar 14, 2011 by Jon Plant, Senior Program Director
In a previous blog posting How to Develop a Call Guide, I discussed various things to consider when compiling your B2B lead generation call guide. Strong opening statements, open-ended questions and developing strong information statements that leverage your solution are all key to a successful outbound telemarketing lead generation campaign. Another component to consider when engaging your p...
Tagged: telemarketing lead generation, targeted lead generation, lead generation, lead generation telemarketing, lead nurturing
The Power of Successfully Answering the "Huh?" in each B2B Teleprospecting Call
Posted on Mar 3, 2011 by Laura Johnson, Senior Program Director
By rough calculation, I’ve heard somewhere in the neighborhood of 3,000 telemarketing calls in my years with TeleNet. In all of those calls, there is one key question I hear contacts ask over and over. One question that stands out as the first and most important place for an agent to bring their A Game. That question is, “huh?” Most calls go a little something like this: (phone rings) Contac...
Tagged: telemarketing lead generation, telemarketing sales leads, targeted lead generation, lead generation, telemarketing leads
Increasing Sales Engagement on Your Teleprospecting Leads
Posted on Feb 28, 2011 by Kathy Rizzo, Vice President of Sales and Marketing
You’ve likely seen the industry statistics, which report the massive percentage of B2B tele-qualified leads that are not followed up on by Sales organizations – and then go on to purchase from a competitor. As we poll our own marketing clients, over 60% state that their top worry regarding their lead generation programs is that some portion of the leads that they invest time and money to unco...
Tagged: lead generation, targeted lead generation, telemarketing lead generation, telemarketing sales leads, lead nurturing, telemarketing lead conversion
Top 3 Ways to Convey Value in a B2B Telemarketing Campaign
Posted on Feb 24, 2011 by Abby Lynes, Program Director
When developing a call guide for a telemarketing lead generation campaign, it is important to create value propositions, which can be used throughout your conversations. There are 3 ways that you achieve this: Create a Solid Introduction: A well crafted introduction may make the difference between prospects listening to what the calling agent has to say versus simply hanging up on them. Wh...
Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, telemarketing leads, telemarketing call guide
Telemarketing Keeps B2B Marketing Strategies Personal
Posted on Feb 18, 2011 by Britney Reeves, Program Director
In today’s fast-paced market place, sales strategies have evolved into campaigns that provide information quickly to as many people as possible. Marketers are experimenting in social media and other forms of viral marketing as a method of sharing more information on products or services to a much larger audience. Direct mail pieces, email blasts and online blitzing now channel prospects to an...
Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation
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Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.
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- Abby Lynes, Program Director
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- Chris Engel, Vice President of Information Technology
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