How to Use Targeted Telemarketing to Generate Service Leads
Posted on Apr 2, 2008 by Dana Gill, Program Director
The services industry accounts for 55% of the economic activity in the U.S. and comprises the lion’s share of the private, non-goods producing industries that account for approximately 70% of total U.S. economic activity. The unique characteristics of services products distinguish this sector from the goods-producing sectors. Unlike traditional goods, a service product does not necessarily ha...
Tagged: lead generation, targeted lead generation, generating service leads, targeted service lead generation
Telemarketing: A Critical Step to Turning Responders to Qualified Leads - Part 1
Posted on Apr 1, 2008 by Kathy Rizzo, Vice President Marketing
Distinguishing between qualified leads and responders is a responsibility of each company’s Marketing department. Yet, it’s surprising that many companies treat qualified leads and responders the same (even using the same umbrella term of “leads” for both). A responder is a prospect that has responded to a marketing campaign – for instance by filling out a web-form to download a whitepaper ...
Tagged: telemarketing lead generation, targeted lead generation, qualified sales leads, telemarketing sales leads, telemarketing leads
Proven Training Techniques for Telemarketing Lead Generation
Posted on Mar 26, 2008 by Anabel Foucart, Program Director
At TeleNet, our lead generation agents or as we refer to them – “Marketing Communications Specialists” – are our product; therefore training them is of the essence. I consider it to be the equivalent of R&D. Training our targeted lead generation staff at TeleNet requires a mix of technical knowledge transmission, calling strategies, communication skills development and marke...
Tagged: telemarketing sales leads, lead generation, targeted lead generation, training lead generation agents, training telemarketing sales lead agents
Integrating Email with Telemarketing Lead Nurturing
Posted on Mar 21, 2008 by Kathy Rizzo, Vice President Marketing
To the surprise of some marketers, we tend to steer our clients away from spending time and money on creating graphic-rich HTML e-mails to integrate into their telemarketing nurturing strategy. Here’s why…. By definition, a lead nurturing strategy is based on a relationship-building approach. Therefore, the best way to integrate e-mail to your existing telemarketing strategy is to develop pl...
Tagged: lead nurturing, email nurturing, telemarketing sales leads, telemarketing leads
Timing Is Everything: Making the Most of Pre-Event Telemarketing
Posted on Mar 17, 2008 by Laura Johnson, Program Director
Spring is fast on its way, and for marketing departments nationwide, it’s event season once again. This creates an environment saturated with options for business professionals—so saturated, in fact, that the barrage of invitations can end up sounding a lot like white noise. So how can you make your event stand out from the others? Many companies look to telemarketing to help generate intere...
Tagged: event telemarketing, telemarketing event schedule, driving event attendance
Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.
Browse by Author
- Anabel Foucart, Program Director
- Ashlea Harris, Vice President of Program Management
- Chris Engel, Vice President Information Technology
- Dana Gill, Program Director
- Jason St Onge, Account Executive
- Jason StOnge, Account Executive
- Jon Plant, Account Executive
- Jon Plant, Program Director
- Kathy Rizzo, Vice President Marketing
- Laura Johnson, Program Director
- Melissa Joffrion, Account Executive
- Mike Usry, Account Executive
- Sharon Dahlhaus, Account Executive