4 Tips to Positively Impact Lead Generation in 2011
Posted on Jan 6, 2011 by Jason St Onge, Senior Account Executive
At the beginning of last year, I wrote a blog about starting a New Year off on the right foot (Three Steps to Starting the New Year Off Right )and highlighted a few ideas such as reviewing past performance, conducting a lead audit and setting new objectives. This year, I want to provide some specific tactics you can use improve your lead generation efforts in 2011 and hopefully get off to a fas...
Tagged: lead generation, targeted lead generation, telemarketing lead generation, lead nurturing, telemarketing sales leads
Utilizing Telemarketing Initiatives to Educate the Marketplace
Posted on Dec 21, 2010 by Abby Lynes, Program Director
Oftentimes, telemarketing initiatives are aimed at prospects or customers who have some general knowledge about the products or services for which they are targeted. However, telemarketing campaigns can also be designed to educate customers on new offerings and create demand in the marketplace. When introducing a new product or service, it is important to inform prospective customers about th...
Tagged: lead generation, lead generation telemarketing, targeted lead generation, telemarketing sales leads, lead nurturing
Telemarketing can yield high dollar business opportunities
Posted on Dec 16, 2010 by Anabel Foucart, Senior Program Director
There is a misconception in the business world that third party marketing vendors are good for low-value but high volume lead generation. To a degree that’s true; some companies may choose to follow-up internally on targets identified as being Tier1, and then they hand off Tier 2 and Tier 3 to their marketing vendors. This is a good strategy because it keeps direct sales focused on the prime ac...
Tagged: telemarketing lead generation, lead generation, targeted lead generation, lead generation telemarketing, lead nurturing, telemarketing sales leads
Redefine & Validate Your Definition of a Quality Telemarketing Lead
Posted on Dec 7, 2010 by Kathy Rizzo, Vice President of Sales and Marketing
As we near the start of the new calendar year, it’s a good time to evaluate your lead definitions to ensure you’re continually providing the “right” types of leads to your Sales team in order to positively impact pipeline. I recommend the following two actions: Revisit Your Definition with Sales: It’s important to periodically ask for your Sales team’s feedback on your lead quality definitio...
Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, lead generation telemarketing, telemarketing sales leads, telemarketing leads
Telemarketing Strategies within the Healthcare Industry
Posted on Nov 23, 2010 by Tyler Anderson, Account Executive
When targeting the healthcare industry via telemarketing, depending on the size and type of organization, here are a few key considerations to keep in mind: Make sure to tailor messaging to each target title – typically there are multiple decision making levels within large healthcare organizations. It is important to ensure that the messaging focuses on what is important and relevant to the...
Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing sales leads, telemarketing leads, telemaketing lead generation, lead generation telemarketing, telemarketing healthcare, lead generation healthcare
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Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.
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- Abby Lynes, Program Director
- Anabel Foucart, Senior Program Director
- Ashlea Harris, Vice President of Program Management & Operations
- Ashley Rist, Lead Quality Manager
- Brian Rubin, Senior Software Developer
- Britney Reeves, Program Director
- Chris Engel, Vice President of Information Technology
- Dana Gill, Program Director
- Jason St Onge, Senior Account Executive
- Jon Plant, Senior Program Director
- Kathy Rizzo, Vice President of Sales and Marketing
- Laura Johnson, Senior Program Director
- Maryann Ramsey, Program Director
- Melissa Joffrion, Account Executive
- Micah Green, Operations Training & Development Manager
- Sharon Dahlhaus, Account Executive
- Sonya Lane, Vice President of Human Resources
- Tamika Drake, Call Center Coordinator
- Tyler Anderson, Account Executive