Telemarketing Reporting: Are you getting what you need?
Posted on Aug 27, 2008 by Jason St Onge, Account Executive
So you recently launched a telemarketing initiative, how’s it doing? What are your reports telling you? Are they meaningful? As you can imagine (and probably have experienced), there are a multitude of metrics that can be utilized and/or provided by your telemarketing partner. Here are a few tips on getting the reports and metrics you need: Review the call statistics. The number of di...
Tagged: lead generation, telemarketing lead generation, telemarketing sales leads, lead nurturing reporting, lead generation reporting
Managing the Lifecycle of Your Leads
Posted on Aug 21, 2008 by Kathy Rizzo, Vice President Marketing
Marketing’s responsibilities should not end when a lead is generated and provided to the sales organization. Rather, marketing departments should seek ways to impact and track the entire lifecycle of the lead until closure. TeleNet’s process to accomplish this is referred to as Lead Lifecycle Management®. Many companies rely on reporting from their CRM system to track lead resu...
Tagged: lead lifecycle management, sales lead management, lead generation, telemarketing sales lead generation
Maintain A Strategic Vision for Your Lead Generation Initiatives
Posted on Aug 12, 2008 by Kathy Rizzo, Vice President Marketing
Is tactical campaign management getting in the way of your strategic vision? It’s easy to let this happen since managing a lead generation initiative takes a great deal of focus on small details that can either make or break your results. However, it’s also important to maintain a strategic focus on your efforts. Here are some steps that you can take to help keep strategy at the forefront...
Tagged: lead generation strategy, lead nurturing, lead generation, targeted lead generation, telemarketing sales leads, sales lead management
Successful Call Centers Reap Benefits from Ongoing Training
Posted on Aug 8, 2008 by Ashlea Harris, Vice President of Program Management
Training is critical when bringing new employees into your company and especially into your call center. Offering a full range of training should include teaching them about the company’s product or service, explaining the company’s core competencies, showing them how to listen to what the market is saying, and demonstrating how to probe to find out what potential customers want and...
Tagged: lead generation telemarketing, lead generation, training telemarketing agents, telemarketing sales leads, telemarketing training, call center training
Avoid Becoming Complacent with Your Lead Generation Results
Posted on Jul 31, 2008 by Kathy Rizzo, Vice President Marketing
Often times when programs are running well (steady lead rate), our clients are less engaged. It’s certainly understandable, as most marketing professionals are overloaded and running from fire to fire, so when a campaign looks good, there’s a tendency to disengage. However, that can lead to complacency and ultimately can result in missed opportunities. Consider this real-world example… ...
Tagged: lead generation, targeted lead generation, sales lead management, telemarketing sales leads, telemarketing leads
Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.
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- Anabel Foucart, Program Director
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- Dana Gill, Program Director
- Jason St Onge, Account Executive
- Jon Plant, Account Executive
- Jon Plant, Program Director
- Kathy Rizzo, Vice President Marketing
- Laura Johnson, Program Director
- Melissa Joffrion, Account Executive
- Mike Usry, Account Executive
- Sharon Dahlhaus, Account Executive