Top 5 Program Considerations for Telemarketing Lead Generation Success
Posted on Aug 6, 2009 by Jason St Onge, Senior Account Executive
Recently, Art Sobczak featured a blog post titled My Unbreakable Rules of Sales in his Telesales Blog. The post essentially lists a number of sales “rules” that work for Art. After reviewing the list, I not only realized that I agree with Art, but that many of the rules are also great examples of things to consider when developing a lead generation initiative. I started to think about the key...
Tagged: telemarketing lead generation, lead generation, targeted lead generation, telemarketing sales leads, telemarketing leads
Understanding Customer Contact Preferences
Posted on Aug 4, 2009 by Sharon Dahlhaus, Account Executive
Knowing and maintaining each customer’s contact preference is an important part of our jobs as marketers. Contact preference is simply the way a contact wants to receive communication whether it is through email, mail, phone or any combination. It is important for many reasons including legal compliance as well as customer experience & satisfaction. For example, last week I spoke with a c...
Tagged: telemarketing, telemarketing lead generation, telemarketing customers
New Debate- To Leave a Voice Mail or Not
Posted on Aug 28, 2009 by Kathy Rizzo, Vice President of Sales and Marketing
Voice mail has been around for twenty-five years and yet today there is a new debate as to whether voice mail is worthwhile anymore. Articles published in the Boston Globe and NY Times, which question the use of the seemingly outdated technology, have ignited this debate. However, I believe voice mail is valuable to b2b tele-prospecting. According to the statistics quoted in both articles, mo...
Tagged: b2b telemarketing, lead generation telemarketing, telemarketing lead generation, lead generation, voice mail telemarketing, voice mail strategies
Why Profiling Your Prospects via Telemarketing Makes Sense
Posted on Jul 23, 2009 by Ashley Rist, Lead Quality Manager
Seventy percent (70%) of completed interviews from telemarketing result in a “no opportunity” status. These are prospects that are qualified to buy, but they do not have a defined need, budget and/or focus to evaluate your solutions. Some people believe that once you place a prospect into this category, you should politely exit the call and quickly move onto the next name on the l...
Tagged: lead generation telemarketing, telemarketing sales leads, lead generation, telemarketing profiling
Are You Giving Up Too Soon? Telemarketing Stats You Need to Know
Posted on Jul 15, 2009 by Kathy Rizzo, Vice President of Sales and Marketing
If you’re not getting strong results from your telemarketing lists, take a look at your attempt strategy. When I started in the business-to-business telemarketing industry fifteen years ago, the general rule of thought was that attempting a prospect more than three (3) times resulted in diminishing returns. However, as the business landscape has changed, voice mail has become much more prevale...
Tagged: lead generation, telemarketing b2b, telemarketing b2b stats, telemarketing lead generation attempts
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Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.
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