Attitude is Everything
Posted on Jul 8, 2009 by Sonya Lane, Vice President of Human Resources
Isn’t the saying…our attitude is 90% of how we react to 10% of the “things” life throws at us? I believe a positive attitude can be everything when it comes to the work environment. I’ve been in the working world for two decades now and in my professional position as a Human Resource Director for half of that time. If there is any particular observation about ...
Key to Successful Lead Generation Telemarketing: Listen More, Talk Less!
Posted on Jun 23, 2009 by Tamika Drake, Call Center Coordinator
Have you ever hung up the phone wondering if the person called you simply to hear himself or herself talk? One of the most significant lessons learned by our agents during their initial call calibration sessions is that the best callers are not necessarily the best talkers—they are the best listeners. From a personal perspective, I equate a telemarketing call to a first date – the same b...
Tagged: lead generation telemarketing, telemarketing lead generation scripting, lead generation, telemarketing sales leads, telemarketing conversation
Can Your Telemarketing Program Assist with Developing a Social Media Strategy?
Posted on Jun 15, 2009 by Kathy Rizzo, Vice President of Sales and Marketing
Returning from the BMA annual conference I find myself wondering about the future of demand generation. While some of the speakers were quite interesting, the conference lacked serious discussion around metrics and measurement. In fact, the phrases “lead generation”, “customer acquisition” and “return on investment” were rarely (if ever) spoken. With the economy driving marketing ...
Tagged: lead generation, lead nurturing, telemarketing sales leads, telemarketing social media
Keys for Nurturing at the Account Level
Posted on Jun 4, 2009 by Tyler Anderson, Account Executive
Through the process of tele-qualifying marketing responders, contacts are called to determine decision-making authority and assessment of needs. For those who are not sales ready, you can provide them relevant content via email and add them to your nurturing strategy for ongoing and relevant follow-up. As you acquire and develop ready-to-be nurtured contacts from your marketing responder progr...
Tagged: lead nurturing, lead generation, telequalification marketing responders, marketing responders lead generation
Getting The Most Bang From Web Responders
Posted on May 22, 2009 by Laura Johnson, Senior Program Director
We have seen some fabulous results come out of responder or presales campaigns over the years. Given the expense of in-person events and the increase in the web as a method for contacts to gather information prior to a purchase, it’s no surpirse that responder initiatives are becoming a very popular method of generating lists for telemarketing or sales follow-up. There are a few key factors t...
Tagged: telemarketing lead generation, lead generation, telemarketing tequalification, sales leads, telemarketing sales leads
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Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.
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- Abby Lynes, Program Director
- Anabel Foucart, Senior Program Director
- Ashlea Harris, Vice President of Program Management & Operations
- Ashley Rist, Lead Quality Manager
- Brian Rubin, Senior Software Developer
- Britney Reeves, Program Director
- Chris Engel, Vice President of Information Technology
- Dana Gill, Program Director
- Jason St Onge, Senior Account Executive
- Jon Plant, Senior Program Director
- Kathy Rizzo, Vice President of Sales and Marketing
- Laura Johnson, Senior Program Director
- Maryann Ramsey, Program Director
- Melissa Joffrion, Account Executive
- Micah Green, Operations Training & Development Manager
- Sharon Dahlhaus, Account Executive
- Sonya Lane, Vice President of Human Resources
- Tamika Drake, Call Center Coordinator
- Tyler Anderson, Account Executive