Examining Cost & Historical Stats to Estimate Realistic Results & Maximize Investments
Posted on May 19, 2009 by Kathy Rizzo, Vice President of Sales and Marketing
Reviewing recent campaign metrics for an outbound lead generation campaign aimed at 1,000 prospects that downloaded a whitepaper, I found some interesting cost statistics, which are worth sharing. In this particular campaign, the telemarketing targeted approximately 1,000 “responders” for the purpose of qualifying and identifying “sales-ready” leads. The results were as follows: 31% unusable...
Tagged: lead generation, targeted lead generation, lead generation metrics, telemarketing lead generation metrics, lead nurturing
Event Marketing: Timing is Still Everything
Posted on May 14, 2009 by Jon Plant, Senior Program Director
Market behavior is becoming less and less predictable – not only are we worrying about how customers will react to the market, but we too must act in a responsible manner with spending habits. With this being said, there is no surprise that face-to-face events are suffering. Travel budgets are being cut, conferences are being canceled/postponed, exhibitors are backing out and of course ...
Tagged: lead generation, telemarketing lead generation, telemarketing event marketing, event marketing leads, event telemarketing followup
Working with Sales to Maximize Your Telemarketing Leads
Posted on May 7, 2009 by Jason St Onge, Senior Account Executive
You are committed to running a successful lead generation program. You have invested your time and money to select the best partner, develop the best program, and provide the best training. You have gotten buy-in and input from key players across departments. You are preparing to launch the perfect program. Ultimately, the success of your program is being measured by the number of qualified l...
Tagged: lead generation, lead generation sales, sales telemarketing leads, sales tips telemarketing, telemarketing lead development
Be Involved with Telemarketing Agent Training & Development
Posted on Apr 30, 2009 by Kathy Rizzo, Vice President of Sales and Marketing
Whether using an outside telemarketing vendor or an internal team, marketers should be directly involved with the initial training and ongoing development of the agents who support their programs. In our recent Best in Class (BIC) analysis, forty percent of our BIC marketers ranked Agent Training & Skill Level as the single most important element for success. Here are some steps to take: ...
Tagged: telemarketing lead generation, lead generation, telemarketing sales leads, telemarketing lead generation training, lead generation training
Contact Acquisition Strategy
Posted on Apr 30, 2009 by Sharon Dahlhaus, Account Executive
Does your company have a strategy for contact acquisition? Is it something you ponder? Could you track it? We all focus on demand generation targeting our current customers & prospects, but how much emphasis is put on adding new contacts and accounts to your database? In order to continue to grow business, adding new contacts and accounts to your database is an important part of the proc...
Tagged: telemarketing contact acquisition, telemarketing campaigns, telemarketing leads, telemarketing sales leads
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Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.
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