Economy Drives Up the Importance of Data Hygiene
Posted on Feb 20, 2009 by Jon Plant, Senior Program Director
The economy’s recent decline is forcing job cuts in almost every industry across our nation. With these cuts comes reorganization and shifts in job responsibilities for many companies. This is an unfortunate situation for so many but remains a reality that businesses are forced to face. And despite these challenges and tough decisions, businesses still have to meet bottom line goals set by e...
Tagged: telemarketing data hygiene, telemarketing sales leads, lead generation, lead generation telemarketing
Keep Your Company Top of Mind and Market SMARTER!
Posted on Feb 12, 2009 by Ashlea Harris, Vice President of Program Management & Operations
In a recent article in Entrepreneur Magazine, Robert Kiyosaki, author of the Rich Dad series of books said “I have good news and bad news. The good news is you will have fewer competitors next year because many of your competitors will be out of business. The bad news is you might be one of those out of business.” The bottom line of his piece was in a down economy; strong companies spend money ...
Tagged: lead generation telemarketing, telemarketing leads, telemarketing sales leads, telemarketing lead measurement, lead generation metrics
Using Proactive Telemarketing to Maximize Your ROI
Posted on Feb 5, 2009 by Sharon Dahlhaus, Account Executive
A lot of time, effort, and money can be spent on creating meaningful assets to be used as a call to action to get your customers & prospects to raise their hand. These types of awareness activities are essential to educate your target audience about your products, services and solutions. However, it is important to maximize the return on investment for this type of activity. In order to ...
Tagged: lead generation telemarketing, lead generation, targeted lead generation, telemarketing sales leads
Tips for Acquiring Lists for Lead Generation Telemarketing
Posted on Feb 5, 2009 by Kathy Rizzo, Vice President of Sales and Marketing
Many of our clients are tasked with acquiring new databases or lists for telemarketing activities. Frequently we offer our recommendations and acquire data/lists on their behalf. I would love to include here a list of all of the “exceptional” sources we have found over the years, however, doing so would make for a very short article. (sigh) The simple fact is there are few – and probably more ...
Tagged: telemarketing leads, lead generation telemarketing, lead generation telemarketing lists
A Consideration in Telemarketing Campaign Development-- the Sales Perspective
Posted on Jan 23, 2009 by Ashley Rist, Lead Quality Manager
What defines a successful telemarketing campaign? There are numerous metrics that can be used to quantify and monitor the production of a telemarketing program, many of which we use internally here at TeleNet. These metrics are quite useful in effectively managing a campaign on a day-to-day basis. However, much of the success of a campaign will be driven by steps taken during development. Ulti...
Tagged: telemarketing sales leads, telemarketing leads, lead generation telemarketing, telemarketing metrics
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Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.
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- Abby Lynes, Program Director
- Anabel Foucart, Senior Program Director
- Ashlea Harris, Vice President of Program Management & Operations
- Ashley Rist, Lead Quality Manager
- Brian Rubin, Senior Software Developer
- Britney Reeves, Program Director
- Chris Engel, Vice President of Information Technology
- Dana Gill, Program Director
- Jason St Onge, Senior Account Executive
- Jon Plant, Senior Program Director
- Kathy Rizzo, Vice President of Sales and Marketing
- Laura Johnson, Senior Program Director
- Maryann Ramsey, Program Director
- Melissa Joffrion, Account Executive
- Micah Green, Operations Training & Development Manager
- Sharon Dahlhaus, Account Executive
- Sonya Lane, Vice President of Human Resources
- Tamika Drake, Call Center Coordinator
- Tyler Anderson, Account Executive