Telemarketing Lead Generation Blog

Agent Interviewing: How to find the best B2B Lead Generation telemarketers

Posted on Jul 29, 2008 by Anabel Foucart, Program Director

Interviewing and qualifying candidates for multi-channel marketing positions is not an easy task. Many of our clients and prospective clients ask us how we tackle agent recruitment. Here’s our interview approach… Once a candidate makes the short list and proceeds to the in-person interviews with TeleNet managers, there are several key items that are considered and that weigh heavily on the...

Tagged: lead generation agents, telemarketers lead generation, telemarketing leads, telemarketing sales leads, telemarketing agent skills

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Bad Data: How does it impact us? And what can we do to improve?

Posted on Jul 21, 2008 by Laura Johnson, Program Director

Perhaps like many of you, I spent this past weekend cleaning house. On a hot and sunny Georgia Saturday, you can’t help but feel a little resentful when you’re stuck inside sweeping, dusting, folding laundry, and wondering exactly how it is that things get so out of order. I mean, where does all that stuff even come from? Worse yet, you know you’re only going to have to do it all over again ...

Tagged: lead generation data, targeted lead generation data, data hygiene, data cleansing telemarketing, telemarketing leads data

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Direct Mail & Telemarketing: How to Reinforce Your Message & Generate Leads

Posted on Jul 14, 2008 by Kathy Rizzo, Vice President Marketing

Several months ago, we released the results of our telemarketing best in class survey of high-tech marketers. One of the most interesting discoveries was that a majority (63.4 percent) of our “best in class” marketers integrate email and direct mail into their telemarketing strategy. While nearly everyone surveyed indicated they are integrating email, the “best in class” marketers are integrat...

Tagged: lead generation, targeted lead generation, telemarketing leads, telemarketing saels leads, direct mail integration telemarketing, telemarketing direct mail

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Successful Lead Generation Tactic: Engage The Gatekeepers!

Posted on Jul 14, 2008 by Jon Plant, Program Director

In Melissa Joffrion’s recent blog entry, titled Lead Generation to C-Level Executives, she offers tips on how to effectively reach out to C-level Executives and other important decision makers. Melissa touches on the importance of gatekeepers and how you should keep them close during calling efforts. Below are a few things to remember when dealing with the often overlooked and underestimated ...

Tagged: lead generation telemarketing, targeted telemarketing, telemarketing clevel, lead generation clevel, telemarketing sales leads

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Lead Generation to C-level Executives: How to be top mind and in front of executives

Posted on Jul 2, 2008 by Melissa Joffrion, Account Executive

Many organizations are hesitant to telemarket to C-level executives. The perception is that they are difficult to reach and not interested in the message. Although this can be true, there are effective ways to communicate with this audience. Below are tips on how to craft appropriate messaging, create relevant email, work with gatekeepers, understand roles, and address key influencers in ord...

Tagged: lead generation, clevel lead generation, targeted lead generation, telemarketing clevel

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• Anabel Foucart, Program Director
• Ashlea Harris, Vice President of Program Management
• Chris Engel, Vice President Information Technology
• Dana Gill, Program Director
• Jason St Onge, Account Executive
• Jon Plant, Account Executive
• Jon Plant, Program Director
• Kathy Rizzo, Vice President Marketing
• Laura Johnson, Program Director
• Melissa Joffrion, Account Executive
• Mike Usry, Account Executive
• Sharon Dahlhaus, Account Executive