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Agent Interviewing: How to find the best B2B Lead Generation telemarketers

Interviewing and qualifying candidates for multi-channel marketing positions is not an easy task. Many of our clients and prospective clients ask us how we tackle agent recruitment. Here’s our interview approach… Once a candidate makes the short list and proceeds to the in-person interviews with TeleNet managers, there are several key items that are considered and that weigh heavily on the...

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Bad Data: How does it impact us? And what can we do to improve?

Perhaps like many of you, I spent this past weekend cleaning house. On a hot and sunny Georgia Saturday, you can’t help but feel a little resentful when you’re stuck inside sweeping, dusting, folding laundry, and wondering exactly how it is that things get so out of order. I mean, where does all that stuff even come from? Worse yet, you know you’re only going to have to do it all over again ...

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Direct Mail & Telemarketing: How to Reinforce Your Message & Generate Leads

Several months ago, we released the results of our telemarketing best in class survey of high-tech marketers. One of the most interesting discoveries was that a majority (63.4 percent) of our “best in class” marketers integrate email and direct mail into their telemarketing strategy. While nearly everyone surveyed indicated they are integrating email, the “best in class” marketers are integrat...

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Successful Lead Generation Tactic: Engage The Gatekeepers!

In Melissa Joffrion’s recent blog entry, titled Lead Generation to C-Level Executives, she offers tips on how to effectively reach out to C-level Executives and other important decision makers. Melissa touches on the importance of gatekeepers and how you should keep them close during calling efforts. Below are a few things to remember when dealing with the often overlooked and underestimated ...

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Lead Generation to C-level Executives: How to be top mind and in front of executives

Many organizations are hesitant to telemarket to C-level executives. The perception is that they are difficult to reach and not interested in the message. Although this can be true, there are effective ways to communicate with this audience. Below are tips on how to craft appropriate messaging, create relevant email, work with gatekeepers, understand roles, and address key influencers in ord...

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Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.

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