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Fourth Quarter Teleprospecting Lead Generation

If you’re like me, then you feel as though 2011 has come and gone in the blink of an eye. TeleNet, and many of our clients, operate under a calendar fiscal year, which puts us almost in the middle of our final quarter. And while this is not the case for everyone, we can probably all agree that the final three months of the year can be a bit unique compared the rest of the year. It is during t...

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How Important Is Data In Telemarketing?

Regardless of the industry, data is an essential component to any company’s operation. Even though the types of data elements relevant to a manufacturing plant might be different than the types of data elements associated with a b-to-b telemarketing agency, good news or bad news, data is still data – and without it, any business would crumble. How is data obtained? In telemarketing, data...

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Building a Qualified List – What it Means and What it Takes

As I mentioned in my previous blog entry, a qualified list is one of the four key elements that most often impact the success of lead generation campaigns – sometimes by a factor of 50 percent or more. I think that most marketers inherently know this, but surprisingly it can become an afterthought when developing a marketing lead gen campaign. Marketers tend to be more focused on messaging an...

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Tips for Teleprospecting Success

KNOW YOUR OBJECTIVE Go into each call with a specific objective in mind. If you are not able to answer the question “Why are you calling me?”, then you probably need to revisit your objective. If your contact has asked you that question, you need work on delivering the purpose of your call in a more timely and concise manner. People are busy. They don’t want to participate in a conversation if ...

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Are You Listening?

In this day and age, there are a slew of outlets for the market place to voice opinions about companies. For example, social media sites like Facebook and Twitter provide forums for people to exhibit their thoughts. And don’t forget the blogosphere! These days bloggers often drive views and action. The stock market is also a forum where people express their thoughts about a company through ...

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Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.

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