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Combining E-mail Triggers with Telemarketing for a 1:1 Approach

Posted on Apr 26, 2010 by Tyler Anderson, Account Executive

Email has quickly become an over-saturated, easily cluttered medium. The challenge today is developing emails that will stand out with your prospect base and solicit a response – or at least allow for a warmer follow-up phone call. There are several ways to do this utilizing “triggers” within your email message: Reference an event or trade show that their company has participated in. Their ...

Tagged: lead generation telemarketing, integrating telemarketing and email, lead generation, lead nurturing, telemarketing sales leads

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Proactively Selling To Customers

Posted on Apr 15, 2010 by Sharon Dahlhaus, Account Executive

As a sales person, I know that it’s important to find opportunities to talk with clients (not just prospects) about our capabilities and our entire services portfolio. This is necessary even for clients who have been working with us for years. We all get so busy day-to-day focused on whatever given fire is burning the brightest, and thus, keeping an eye on a vendors’ full portfolio is NOT top ...

Tagged: telemarketing leads, telemarketing lead generation, lead nurturing, telemarketing sales leads, targeted telemarketing, telemarketing lead generation customers

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B2B Telemarketing Recruiting Step 2: "The Interview"

Posted on Mar 29, 2010 by Sonya Lane, Vice President Human Resources

As a follow up to the blog entry I did in October regarding the initial phase of the recruitment and screening process for a telemarketing position in our call center, I would like to discuss the second step to this process: the interview. The best thing about the recruiting responsibility of Human Resources, in my opinion, is that it is a defined process to systematically rule in the best ca...

Tagged: recruting b2b telemarketing, recruting b2b lead generation, recruiting telemarketing, lead generation, telemarketing lead generation

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Keeping the Primary Objective Top of Mind

Posted on Mar 25, 2010 by Micah Green, Operations Training & Development Manager

What is your company’s ultimate goal? There are many different ways of answering this, but any response will ideally involve putting the needs of your customer first. Our mission statements, values, and corporate climate should all emanate from the fundamental desire to serve the customer. So, what criteria do you use when evaluating lead generation vendors? Again, while there are various co...

Tagged: telemarketing training, telemarketing lead generation, telemarketing targeted lead generation, lead generation

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Using Telemarketing to Generate Channel Leads

Posted on Mar 22, 2010 by Anabel Foucart, Program Director

When conceiving telemarketing programs aimed at driving net new business to your resellers it’s important to keep a few best practices in mind to optimize your budget and avoid channel conflict. Here they are: Ensure that your product/service offerings (the focus of your campaign) are carefully mapped to the “right” resellers. Also, determine where you’ll send leads that fall outside of the ...

Tagged: lead generation, targeted lead generation, telemarketing leads, telemarketing partner leads, telemarketing reseller programs, lead generation reseller programs, lead nurturing

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Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.

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