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Telemarketing Lead Generation Blog

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The Best of September – Our Top Five “Must Read” Picks

There’s a tremendous amount of content on the web regarding lead generation and teleprospecting. At times the information can be overwhelming, and certainly no one has the time to read everything. Here are just a few articles that I think are worthy of your time… This great article, posted on Marketing Prof’s Daily Fix, reminds us that we are marketing and selling to people: Ditch B2B and...

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Are Your Programs Impacting Revenue and Pipeline Growth?

Recently, DemandGen Report released results from its new Marketing Analytics and Revenue Management Survey in an article titled, New Study Shows Marketing’s Role in Revenue Growing As Analytics Capabilities Increase published on DemandGen Report , an e-media publication focused on sales and marketing alignment and automation. The article highlights a number of statistics supporting two primary...

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Body Language & Teleprospecting

Body Language is one of the greatest manners of communication in lead generation teleprospecting. Of course, you cannot see your prospect and they cannot see you, however body language can make or break a conversation. When making teleprospecting calls, you want your body language to communicate the message you want it to communicate. You want the correct tone of voice and sense of energy to...

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Agent Motivation Takes Multiple Forms

TeleNet’s philosophy is to measure our teleprospecting agents on the effort they put forth, as well as the quality of their conversations and data collection (not paid per lead, which can create undesired behavior). Therefore, our management team is continually challenged to make our agents’ daily work experience both exciting and quality focused. A few motivational activities that we use incl...

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Customer Service Techniques are Critical in B2B Teleprospecting

The customer experience can be defined as a collection of experiences that a customer or prospect has with a supplier of goods or services throughout the duration of their relationship with that supplier. From awareness, discovery, interaction, purchase, use, cultivation and advocacy. It can also be used to describe an individual’s experience during one transaction. Just as it’s important to tr...

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Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.

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