Be Relevant - Prospect Focused Messaging for Successful Lead Generation Telemarketing
Posted on Apr 22, 2008 by Jason St Onge , Senior Account Executive
Every once and a while we as marketing and sales professionals need to step back and listen to what we are communicating to prospects. Recently, Jill Konrath featured a post called Trash Talk & Delete Buttons – A Candid Letter from Your Prospective Customer in her Selling to Big Companies Blog blog. The post serves as a great reminder of the mindset of a B2B prospect and the messagi...
Tagged: telemarketing lead generation, targeted lead generation, sales telemarketing leads, lead generation messaging
Telemarketing Lead Generation Data: What you need to know in order to successfully integrate vendor data into your systems
Posted on Apr 17, 2008 by Chris Engel , Vice President of Information Technology
When working with a new lead generation client, many times they want to integrate our telemarketing results into their internal databases, CRM or SFA, but are unsure of the best way to do this. The answer to this is based on several factors, including the system they are using, the ability to get data into and out of the system, the maturity of their processes and potentially, IT support on the...
Tagged: lead generation telemarketing, lead generation telemarketing data, crm integration, telemarketing sales leads
Telemarketing: A Critical Step to Turning Responders to Qualified Leads - Part 2
Posted on Apr 14, 2008 by Kathy Rizzo , Vice President of Sales and Marketing
Only a fraction of a company’s marketing responders are qualified “sales-ready” leads (see blog post from April 1st A Critical Step to Turning Responders to Qualified Leads Part 1—Part-1 ). However, a large portion – approximately 60%, are qualified prospects that could buy from you someday. These prospects are NOT planning a project or purchase in the foreseeable future; however, they...
Tagged: lead nurturing, telemarketing leads, telequalifying leads, responder telemarketing, lead generation
Writing a Telemarketing Lead Generation Script
Posted on Apr 8, 2008 by Sharon Dahlhaus , Account Executive
Having a quality telemarketing lead generation script is one of the most important items to ensure a successful campaign. In order to write a quality script, you must understand the goals and desired outcomes of the program, keep in mind how and for what the data will be used once the campaign is completed and take into account the flow of the call. Obviously, leads are the desired outcomes of...
Tagged: targeted lead generation, lead generation, telemarketing sales leads, leads telemarketing, generation leads
How to Use Targeted Telemarketing to Generate Service Leads
Posted on Apr 2, 2008 by Dana Gill , Program Director
The services industry accounts for 55% of the economic activity in the U.S. and comprises the lion’s share of the private, non-goods producing industries that account for approximately 70% of total U.S. economic activity. The unique characteristics of services products distinguish this sector from the goods-producing sectors. Unlike traditional goods, a service product does not necessarily ha...
Tagged: lead generation, targeted lead generation, generating service leads, targeted service lead generation
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Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.
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- Abby Lynes, Program Director
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- Jason St Onge, Senior Account Executive
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