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Lead Nurturing: What is Most Critical?

Posted on Jun 6, 2008 by Kathy Rizzo, Vice President Marketing

When launching a lead generation program, most marketers know that the single most important element is their targeted list. So, if data is the most critical element for lead generation, what is most critical element for lead nurturing? Content. In the world of lead nurturing, content is king. As stated in our article Show ‘em the Love , without relevant content, a nurturing strateg...

Tagged: lead nurturing, lead nurturing content, telemarketing lead generation, lead nurturing strategies, content

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Telemarketing Lead Generation Call Techniques: Objection Handling

Posted on Jun 4, 2008 by Dana Gill, Program Director

The ability to effectively handle objections is without doubt the single biggest factor in successful lead generation. Often a prospect says they do not need your solution or services, even before you have had the chance to discuss their potential business challenges. While this is obviously more of an objection to giving you their time, the fact is, you will not get anywhere with prospects w...

Tagged: lead generation telemarketing, telemarketing sales leads, telemarketing leads, targeted lead generation

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How to Develop a Telemarketing Critical Business Issue (CBI) Voice Mail Strategy - Part 2

Posted on May 30, 2008 by Anabel Foucart, Program Director

To further illustrate the point that Jon Plant outlined in his blog posting on May 7th regarding critical business issue (CBI) voice mail strategies, we’ve decided to provide an example that we would use if calling a contact and leaving a message about TeleNet’s Marketing’s services. Here is the scenario: TeleNet is calling a prospect who inquired through the website about telemarketing s...

Tagged: telemarketing sales leads, lead generation, targeted lead generation, telemarketing leads, telemarketing strategies, lead generation strategies

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Creating E-mail Templates to Integrate with Your Telemarketing Lead Generation & Nurturing Programs

Posted on May 28, 2008 by Kathy Rizzo, Vice President Marketing

With the magnitude of voice mails reached during the telemarketing process, sending personalized emails to prospects that you are unable to reach can be a very effective way to solicit a next step. Additionally, email is an important element of any lead nurturing program. The best way to integrate e-mail into an existing telemarketing strategy – whether a strategic nurturing program or...

Tagged: lead generation, targeted lead generation, lead nurturing, email telemarketing strategy

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How Your Prospect's Personality Can Change Your Lead Generation Messaging & Approach

Posted on May 21, 2008 by Laura Johnson, Program Director

There’s been a lot of talk here lately about the importance of using business issues and challenges to communicate with your prospects on a level that carries meaning and value for them. This is a crucial element to a successful marketing strategy. After all, it’s not about you—it’s about your prospects and how you can meet their needs. Demonstrating how you can meet your prospects’ needs me...

Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing sales leads, lead generation telemarketing

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Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.

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