B2B Teleprospecting to Online Media Responders
Posted on Aug 10, 2011 by Britney Reeves, Program Director
Integrating a teleprospecting follow up into online media syndications is an excellent method of maximizing ROI. Teleprospecting is a marketing tool designed to aid the sales force by first speaking with a potential client to determine needs, challenges or initiatives and commence a transactional service to assist with these projects. Historically, “warm” responder conversations yield a much h...
Tagged: teleprospecting, lead generation, targeted lead generation, telemarketing web responders, telemarketing lead generation, lead generation telemarketing
Not Satisfied with Lead Generation Results? Seek to Change & Improve
Posted on Jul 28, 2011 by Sharon Dahlhaus, Account Executive
Earlier this month we celebrated the July 4th holiday and our country’s independence. To greatly simplify the revolution, many people were unsatisfied with the system in place and felt passionately about making a change. That type of courage and risk is admired in our nation. We call for change when things are not working. Do you do the same thing in your business? Do you call for a change in p...
Tagged: teleprospecting, lead generation, targeted lead generation, lead nurturing, telemarketing lead generation
Including an Offer is Important When Building a Successful Lead Generation Campaign
Posted on Jul 18, 2011 by Tyler Anderson, Account Executive
Although there are many different strategies and pieces to a successful lead generation campaign, from our experience there are four key elements that really stick out in terms of importance: A qualified list Relevant messaging Strong market recognition Inclusion of an offer or incentive The one that I want to focus on is “Inclusion of an offer or incentive” because I often see it as the ...
Tagged: lead generation, targeted lead generation, teleprospecting, lead generation telemarketing, telemarketing sales leads, lead generation teleprospecting, lead nurturing
Cold-Calling Remains Prominent Among Best in Class Marketers
Posted on Jul 12, 2011 by Kathy Rizzo, Vice President of Sales and Marketing
The results of our 2011 Best in Class survey are complete! For the fourth consecutive year, TeleNet Marketing Solutions has surveyed marketing professionals to more thoroughly understand how companies – primarily in the high-tech industry – are utilizing teleservices within their business-to-business lead generation strategy. Our analysis compares “best in class” (BIC) marketers with o...
Tagged: lead generation, teleprospecting, cold calling lead generation, telemarketing lead generation, lead nurturing
Voicemail - A Teleprospecting Must Have
Posted on Jun 29, 2011 by Jon Plant, Senior Program Director
I’ve run countless lead generation campaigns during my tenure at TeleNet, from event and webinar follow-up campaigns to COLD calling. Regardless of what type of teleprospecting campaign you initiate, on average it takes 6 to 8 dials before making a connection. That is a lot of outbound calling in order to reach your prospects. With that being said, you must continually find ways to stand out...
Tagged: lead generation, targeted lead generation, teleprospecting, targeted lead generation telemarketing, telemarketing lead generation
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Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.
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- Abby Lynes, Program Director
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