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Telemarketing's Role in a Struggling Economy

Posted on Jun 26, 2008 by Kathy Rizzo, Vice President Marketing

Tuning into a webinar hosted by Firstwave last week, I heard a new statistic quoted by BearingPoint’s Global Director of Integrated Marketing, Paul Dunay: “B2B marketers are reporting a 60% increase in the length of the buy cycle because of the down economy” (Dunay noted MarketingSherpa as his source). Obviously this is not a positive statement for those trying to sell produ...

Tagged: lead generation telemarketing, lead nurturing, lead generation, targeted lead generation, lead generation messaging, telemarketing sales leads

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What You Should Consider Before Launching an Appointment Setting Telemarketing Campaign (Part 2)

Posted on Jun 23, 2008 by Jason St Onge, Account Executive

In a recent blog post, Melissa Joffrion provided some insight into the program components that should be considered before outsourcing an appointment setting campaign or launching one internally (view her post What You Should Consider Before Launching an Appointment Setting Telemarketing Campaign). In addition to the program components that make an appointment setting program successful, ther...

Tagged: appointment setting, appointment setting telemarketing, telemarketing appointment setting, telemarketing sales leads, telemarketing leads

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You Must Remember This: A Lead Generation List is just a List. Or is it?

Posted on Jun 18, 2008 by Chris Engel, Vice President Information Technology

Often, one of the most challenging parts of executing a lead generation marketing campaign, whether it is email, mail, telemarketing or any combination of the three, is the targeted list. Where will you get it, what data should be in it, how do you merge and sort it and what do you do with it afterwards? Choose wisely and you look like a hero, but choose poorly, and the results can be disastrou...

Tagged: lead generation, targeted lead generation, telemarketing lead generation, telemarketing lists

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The Human Touch of Lead Nurturing

Posted on Jun 16, 2008 by Kathy Rizzo, Vice President Marketing

Have you ever developed a meaningful relationship with someone without ever speaking with him/her? Most likely the answer is no. When developing a relationship – in personal or business life – it’s critical to engage in verbal communication in order to exchange information, build trust and create an intangible bond. So why do some companies develop “nurturing” processes for their top...

Tagged: lead nurturing, lead generation, telemarketing sales leads, telemarketing leads, nurturing telemarketing

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Use of "Pain Probing" in Lead Generation and Nurturing Telemarketing

Posted on Jun 10, 2008 by Sharon Dahlhaus, Account Executive

Pain probing, you ask, what is that? It is an essential part of lead generation and nurturing telemarketing that helps uncover the “pains” or challenges your targeted prospects are experiencing. Pain probing is simply a line of questioning that makes the prospect think critically about their environment and the challenges they have with it. For example, “How is that system working for y...

Tagged: lead generation, targeted lead generation, lead nurturing, lead nurturing telemarketing, lead generation telemarketing

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Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.

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