Inbound Marketing on the Rise – Leverage it to Enhance Teleprospecting Interaction
Posted on Jun 24, 2011 by Jason St Onge, Senior Account Executive
The excitement around inbound and social marketing tactics is on the rise among business-to-business marketers, particularly in the area of lead generation. As my colleague Kathy Rizzo pointed out in a recent Atlanta Business Chronicle article,Why Social Media Doesn’t Replace Tradition , these tactics are important components of a marketing strategy providing valuable content and driving...
Tagged: teleprospecting, lead generation, telemarketing lead generation, targeted lead generation, outbound marketing, inbound marketing, lead generation telemarketing
B2B Teleprospecting during the Dog Days of Summer!
Posted on Jun 7, 2011 by Ashlea Harris, Vice President of Program Management & Operations
So I’m sure that many of you are thinking about your vacation and dreaming of those days when you can relax away from the office, but make sure to take a moment and consider your cold calling strategies and how you are going to focus your time when you aren’t taking your week away from the office! Even if some businesses slow down or your contacts take a vacation in the summer, it’s normally ne...
Tagged: teleprospecting, telemarketing lead generation, targeted lead generation, lead generation, lead nurturing, b2b cold calling
Be Flexible! Adjust B2B Teleprospecting Call Flow Based on Initial Interest
Posted on May 24, 2011 by Abby Lynes, Program Director
On a B2B teleprospecting call, it can be difficult to predict how the prospect will receive the initial cold call. It is important to listen to the prospect and adjust the flow of the conversation based on the level of interest. Teleprospecting agents must adjust their tactics to accommodate a variety of situations. Below are a few tips: The prospect welcomes the call with interest. Don’t...
Tagged: lead generation, targeted lead generation, teleprospecting, telemarketing lead generation, teleprospecting call techniques
Growing Latin American Markets through Teleprospecting
Posted on May 19, 2011 by Kathy Rizzo, Vice President of Sales and Marketing
Typically our blog posts are reserved for providing lead generation tips and best practices, however, today I would like to take the opportunity to share with our readers how TeleNet can help expand your lead generation initiatives into Latin American markets. During the past 12-months, TeleNet has worked to develop and refine our international capabilities, with a specific focus on Latin Ameri...
Tagged: teleprospecting, lead generation, targeted lead generation, teleprospecting latin america, telemarketing lead generation, telemarketing latin america
Teleprospecting: Is This a Survey?
Posted on May 18, 2011 by Britney Reeves, Program Director
If you have spent time evaluating teleprospecting calls, you have most likely run into this question. A confused contact misreads the intention of the call and the conversation goes downhill from there. Here are a few simple tactics to show value, and avoid the question: “Is this a survey?” Be up front about the purpose of the call. It is often forgotten that contacts are caught completel...
Tagged: teleprospecting, teleprospect, lead generation, targeted lead generation, telemarketing sales leads, telemarketing lead generation
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Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.
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- Abby Lynes, Program Director
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- Ashlea Harris, Vice President of Program Management & Operations
- Ashley Rist, Lead Quality Manager
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- Britney Reeves, Program Director
- Chris Engel, Vice President of Information Technology
- Dana Gill, Program Director
- Jason St Onge, Senior Account Executive
- Jon Plant, Senior Program Director
- Kathy Rizzo, Vice President of Sales and Marketing
- Laura Johnson, Senior Program Director
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- Melissa Joffrion, Account Executive
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