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Effectiveness of High-end “Hooks” Combined with Telemarketing

Posted on May 19, 2008 by Kathy Rizzo, Vice President Marketing

Following Melissa Joffrion’s April 29th blog entry regarding appointment-setting techniques, I received a question from one of my industry colleagues asking if high-end hooks are truly beneficial when developing qualified appointments via telemarketing. I’ll share my answer with everyone… Per Melissa’s blog entry, What You Should Consider Before Launching an Appointment Setting Telemarketin...

Tagged: telemarketing appointment setting, telemarketing qualified appointments, telemarketing sales leads, targeted lead generation

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Creating a Lead Nurturing Marketing Matrix 101

Posted on May 14, 2008 by Ashlea Harris, Vice President of Program Management

When developing a lead nurturing campaign, you must make sure you have a well defined marketing matrix. Once you have performed a baseline qualification of your leads and have crafted value propositions which uniquely position your service/product, it’s time to make sure your marketing matrix is clearly defined and audited on a regular basis. What is a Marketing Matrix? – A marketing matrix ...

Tagged: lead nurturing, lead nurturing content, marketing matrix, telemarketing sales leads, lead generation

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The Great Debate: Telemarketing Lead Generation Quality vs. Quantity

Posted on May 8, 2008 by Kathy Rizzo, Vice President Marketing

When presented with the question of whether you want high quality leads or a high quantity of leads, how would you respond? While there are strong arguments for both sides, if you are like many marketers and sales managers, you probably really and truly want to have both. So, is this possible? Yes. However, to obtain both you have to first focus your attention on lead quality. This is s...

Tagged: lead generation, targeted lead generation, targeted telemarketing, quality lead generation, telemarketing sales leads

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How to develop a telemarketing Critical Business Issue (CBI) voice mail strategy

Posted on May 7, 2008 by Jon Plant, Account Executive

The voice mail messaging strategy, frequently overlooked by marketers, is one of the most critical components of an outbound telemarketing lead generation program. Regardless of the quality of your targeted list, you ultimately are challenged with connecting “live” with your decision-maker. And let’s face it; most decision makers are not hanging out by their phones waiting for marketers to ca...

Tagged: lead generation, telemarketing lead generation, lead generation strategy, targeted lead generation, lead generation voice mail

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What You Should Consider Before Launching an Appointment Setting Telemarketing Campaign

Posted on Apr 29, 2008 by Melissa Joffrion, Account Executive

Appointment setting is a hot topic within the market, as many companies see benefit in handing off scheduled appointments to their sales channel in addition to providing qualified leads. Before outsourcing an appointment setting campaign or launching one internally, there are several points to consider. First, what types of appointments will benefit your sales team/channel the most: Foot-in...

Tagged: telemarketing appointment setting, telemarketing qualified appointments, telemarketing sales leads, telemarketing leads

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Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.

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