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The Importance of Analyzing Telemarketing Data

Posted on Oct 22, 2009 by Sharon Dahlhaus, Account Executive

Data analysis is an important component of telemarketing strategies. Our program team is constantly analyzing data obtained throughout our calling efforts in order to make appropriate recommendations based on hard statistics. While obtaining feedback from your telemarketers and listening to recorded and/or live calls are very important components, there is no substitute to analyzing data. D...

Tagged: telemarketing lead generation, telemarketing data analysis, lead generation, telemarketing best practices

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Managing Your Peaks & Valleys With Smart Telemarketing

Posted on Oct 15, 2009 by Anabel Foucart, Program Director

High-tech manufacturing and integration usually involves growing and moving through partners, and since there are severe market peaks and valleys in that industry- outsourcing marketing efforts makes good sense. A challenge that marketers face is handling the inevitable peaks and valleys associated with creating leads for partners as new products are announced and others are retired. Although ...

Tagged: lead generation, lead generation outsourcing, outsourcing telemarketing leads, lead generation telemarketing

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A Simple Telemarketing & Email Approach That Works

Posted on Oct 13, 2009 by Kathy Rizzo, Vice President Marketing

Most of us understand the impact of multi-touch campaigns using multiple media. However, telemarketers, as well as sales reps, can still overlook the simple impact of following a telemarketing voice mail with an immediate email message. Recognizing how prospects like to communicate is important. There are prospects within your telemarketing database that are simply too busy to answer the phone...

Tagged: telemarketing lead generation, lead generation, telemarketing email techniques, telemarketing sales leads, telemarketing leads

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B2B Telemarketing Recruiting Step 1: “The Resume”

Posted on Oct 1, 2009 by Sonya Lane, Vice President Human Resources

Hiring the “right” person for a B2B telemarketing position is a complex process, which includes detailed screening, multi-step interviewing and thorough testing. Although each step is important, the candidate’s resume – our first impression – is long lasting. Through the years that I have been in the recruiting profession, I have screened over ten thousand candidates for var...

Tagged: recruting b2b telemarketing, recruting b2b lead generation, recruiting telemarketing

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Is the Government Stimulus Working For You

Posted on Sep 21, 2009 by Kathy Rizzo, Vice President Marketing

When the government stimulus package came out a few months ago, like many marketers, I wrote a blog outlining several steps to take in order to refocus telemarketing efforts on key industries: government, healthcare and education – Government Stimulus – Steps to Shift Your Telemarketing Focus Now, six months later, we have just finished a detailed analysis of the lead conversion rat...

Tagged: lead generation telemarketing, lead generation, targeted lead generation, telemarketing government

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