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Food for Thought - How Can IT Help Lead the Way to Call Center Success?

Have you ever tried to make a peanut butter and jelly sandwich without peanut butter? That is literally an impossible task to complete; however, conceptually, the integral role of IT in a call center is actually intriguingly synonymous to the significance of peanut butter in a scrumptious PBJ. Now that your taste buds may have been inadvertently slightly teased, consider the below points as a...

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Teleprospecting: Understanding your target market is the key

When training my teams for marketing initiatives I always encourage them to think carefully about the corporation they are going to have a dialog with. The better you understand the business- the more likely you are to succeed in getting mind-share with the contact. For example- if you are promoting IT solutions, a good approach is to attempt to comprehend the role of IT in the organization you...

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Training and Growth –Suggestions for Maintaining Performance of TeleProspecting

B2B Teleprospecting is growing – both through use of internal teams, as well as through outsourced marketing partners. One of the keys to successful growth in any organization is ensuring that as business booms, quality and employee performance boom also. Obviously, sustaining levels of business is dependent on maintaining the integrity of the product upon which the growth is based. As managem...

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Setting the Next Step – Key Pitfalls and Recommendations

A key element for most lead generation or appointment setting initiatives involves the setting of a next step for sales to engage with the prospect either by phone or F2F. What can be immensely frustrating to marketing and sales teams alike is when that conversation or meeting does not take place for some reason or another. Through our experience in the industry, we’ve seen 3 common pitfalls ...

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Diversification of your TeleServices Portfolio

Similar to how it is wise to have a diversified financial portfolio; it is also wise to have a diversified teleservices portfolio. Ideally a diversified teleservices portfolio focuses on different segments of your target markets using different types of activities to achieve your goals. Depending on your individual business plan, your target markets may include things like: Specific Industri...

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Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.

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