How to Ensure a Respectful Teleprospecting Initiative
Posted on Apr 12, 2011 by Kathy Rizzo, Vice President of Sales and Marketing
Even in the B2B world, cold calling and teleprospecting can be viewed as intrusive and self-serving. However, for those marketing and sales professionals who take the time to deliver a respectful & thoughtful approach, teleprospecting will initiate meaningful conversations with decision-makers, which will eventually impact your bottom-line. So what steps will ensure an approach, which is bo...
Tagged: lead generation, telemarketing lead generation, teleprospecting, targeted lead generation, telemarketing sales leads
Setting Goals Drives Successful B2B Call Flow
Posted on Apr 6, 2011 by Jason St Onge, Senior Account Executive
Recently, Wendy Weiss featured an article titled Why is Cold Calling Like Buying New Shoes? published on the EyesOnSales blog. The article highlights the importance of setting realistic goals (or a series of goals) for every prospect conversation. This is a great point, and is something that should be considered when developing any telemarketing initiative. Programs such as appointment setti...
Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, lead generation call flow
Does Your B2B Call Monitoring Program Measure Up?
Posted on Apr 4, 2011 by Tamika Drake, Call Center Coordinator
It seems that there are a million things that must be done before a B2B lead generation telemarketing campaign is launched. Once you finally get to the big day, and your managers, quality assurance (QA) specialists, and agents have been thoroughly trained, then you’re ready for the first calls to be made. Ah…finally….time to relax. Ha, not so fast! Your work has just begun! Now there are a...
Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing lead generation quality
Building careers in B2B Telemarketing
Posted on Mar 28, 2011 by Sonya Lane, Vice President of Human Resources
With the new year into full swing (hard to believe it is end of March already), there will likely be someone that makes a career change to a different job. That change may manifest from a goal set in the prior year or from a New Year’s resolution, but one way or another, most career minded individuals, in my opinion, have a plan and try to work that plan until it comes true. In today’s blog, ...
Tagged: b2b telemarketing careers, lead generation, telemarketing sales leads, telemarketing lead generation
Best Practices in B2B Call Center Training: Don’t Get Stuck in a Rut!
Posted on Mar 17, 2011 by Ashlea Harris, Vice President of Program Management & Operations
B2B call center training is evolving and becoming more sophisticated as organizations grow. Trainings need to be planned for the long-term and should stretch out beyond the initial new hire training to include; refresher courses, mentoring, follow up training to check for retention, expanding agent skill sets, and relevant ongoing training modules based on industry and campaign focus. As you al...
Tagged: telemarketing lead generation training, b2b call center training, lead generation telemarketing
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Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.
Browse by Author
- Abby Lynes, Program Director
- Anabel Foucart, Senior Program Director
- Ashlea Harris, Vice President of Program Management & Operations
- Ashley Rist, Lead Quality Manager
- Brian Rubin, Senior Software Developer
- Britney Reeves, Program Director
- Chris Engel, Vice President of Information Technology
- Dana Gill, Program Director
- Jason St Onge, Senior Account Executive
- Jon Plant, Senior Program Director
- Kathy Rizzo, Vice President of Sales and Marketing
- Laura Johnson, Senior Program Director
- Maryann Ramsey, Program Director
- Melissa Joffrion, Account Executive
- Micah Green, Operations Training & Development Manager
- Sharon Dahlhaus, Account Executive
- Sonya Lane, Vice President of Human Resources
- Tamika Drake, Call Center Coordinator
- Tyler Anderson, Account Executive