DM News Tool Box: Closed Loop Lead Data
Question: How can I better obtain closed-loop data on my leads in order to show ROI?
Answer: “Consider taking a hands-on approach to your lead management by employing a closed-loop lead administrator,” suggests Kathy Rizzo, VP of marketing at TeleNet Marketing Solutions. This administrator would be a person who can actively monitor the CRM system, ensuring leads are properly assigned to sales reps and reassigned after staff turnover.
“The lead administrator can follow up directly with your sales representatives via phone and e-mail to ensure leads are actively pursued and to gather key information such as pipeline, forecast and closure data, as well as obtain qualitative feedback on the overall quality and type of leads provided,” Rizzo adds. “Although this is a manual, hands-on process, it is highly effective in receiving and documenting ROI stats, as well as other valuable feedback and metrics.”
Tagged: lead generation, telemarketing closed loop, sales lead management, lead generation closed loop
Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
The SEI Advisor Network provides independent advisors with outsourced we... Read more »
Three Ways To Improve Your Lead Nurturing Strategy
Although more than 80% of high-tech marketers say they have a lead-nurturing ... Read more »
Tagged: lead nurturing, lead generation, lead nurturing scoring, lead nurturing human touch, lead nurturing telemarketing
Telemarketing Lead Generation: Beyond Statistical Measurability
In today’s climate of marketing accountability, the measurability of tel... Read more »
Tagged: lead generation statistics, lead generation metrics, lead generation telemarketing, telemarketing lead generation, benefits of telemarketing