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Hewlett-Packard division uses outbound telemarketing for lead generation

Jan 07, 2010 -- by Christopher Hosford, BtoB

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Objective: To increase leads for HP's storage and networking division Strategy: To add in telemarketing, aided by purchasing history and online behavior patterns Results: Qualified leads have increased 30% to 40% year over year
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TeleNet Celebrates Banner Year Despite Economic Conditions

Dec 07, 2009

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TeleNet Marketing is proud to announce that 2009 has been its fifth straight year of growth.
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Leads let you down? Look at the source

Oct 01, 2009 -- by DMNews

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You can't implement effective lead generation initiatives without a good database. Four lead generation experts, including TeleNet Marketing Solutions, share their tips on keeping data clean, sourcing data, qualifying leads and following up.
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B-to-B Marketers Connect with Social Media

Jul 27, 2009 -- by DMNews

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Four marketing experts, including TeleNet's Vice President of Marketing, provide B2B insight on social media.
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Fight Recession with Improved Telemarketing: New Data + 5 Insights

Apr 15, 2009 -- by MarketingSherpa

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For the second consecutive year, TeleNet Marketing provided MarketingSherpa an exclusive look at new data that highlights how B2B marketers use telemarketing in their lead generation strategies. This article underlines five insights from this year’s survey that show how marketers are adapting their strategies for the recession -- and which factors are critical to the success of telemarketing programs.
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