Show 'em the Love: How You Can Create a Content-Rich Nurturing Strategy.
Without relevant content, a nurturing strategy is nothing more than a means to thoroughly bug, bother and nag your top prospects. Therefore, as you develop and refine your lead nurturing strategy, it is critical to spend significant time ensuring content is meaningful, well organized and updated. Read this article, published in Business to Business Magazine, for helpful tips on creating a content-rich strategy.
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To CRM or Not
As a provider of telemarketing lead generation services, we are frequently asked if our agents can work directly within a client's CRM system. Our answer is always the same - "Yes, but you have to understand the pros and cons before making a decision." Read this article published by DMNews to learn about the "pros" and "cons" of having your vendor work within your CRM system.
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Five Key Steps to Measuring Your Lead-Nurturing Initiative
Lead Nurturing is a topic that is on the mind of most marketers. Whether you are campaigning to gain budget approval to implement your nurturing strategy, need to illustrate ROI for an existing nurturing program or you are just trying to evaluate your current tactics, effective measurement of your nurturing program is critical. This article, published in MarketingProfs Today, provides insight on five critical steps to measure your nurturing initiative.
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Tool Box - Answering Questions on Email, CRM and Direct Mail
Toolbox, a new section of DM News, answers questions from their readers on direct marketing and trends in the market . In their October 18, 2007 edition, TeleNet Marketing provides best practices for lead-nurturing.
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Ask The Expert: What's the best way to integrate e-mail into my telemarketing nurturing strategy?
TeleNet Marketing's Vice President of Marketing, Kathy Rizzo, provides insight and tips on how to integrate email into an existing telemarketing nurturing strategy. Read the article to find tips on creating emails, content and timing relating to your telemarketing program.
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Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
The SEI Advisor Network provides independent advisors with outsourced we... Read more »
Three Ways To Improve Your Lead Generation Strategy
Although more than 80% of high-tech marketers say they have a lead-nurturing ... Read more »
Tagged: lead nurturing, lead generation, lead nurturing scoring, lead nurturing human touch, lead nurturing telemarketing
Be Involved!! Call Calibrations are Critical for Lead Generation Success
It is now very common for call centers to utilize live call monitoring, ... Read more »
Tagged: lead generation, targeted lead generation, telemarketing sales leads, telemarketing leads, telemarketing agent training