To CRM or Not
As a provider of telemarketing lead generation services, we are frequently asked if our agents can work directly within a client's CRM system. Our answer is always the same - "Yes, but you have to understand the pros and cons before making a decision." Read this article published by DMNews to learn about the "pros" and "cons" of having your vendor work within your CRM system.
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Five Key Steps to Measuring Your Lead-Nurturing Initiative
Lead Nurturing is a topic that is on the mind of most marketers. Whether you are campaigning to gain budget approval to implement your nurturing strategy, need to illustrate ROI for an existing nurturing program or you are just trying to evaluate your current tactics, effective measurement of your nurturing program is critical. This article, published in MarketingProfs Today, provides insight on five critical steps to measure your nurturing initiative.
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Tool Box - Answering Questions on Email, CRM and Direct Mail
Toolbox, a new section of DM News, answers questions from their readers on direct marketing and trends in the market . In their October 18, 2007 edition, TeleNet Marketing provides best practices for lead-nurturing.
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Ask The Expert: What's the best way to integrate e-mail into my telemarketing nurturing strategy?
TeleNet Marketing's Vice President of Marketing, Kathy Rizzo, provides insight and tips on how to integrate email into an existing telemarketing nurturing strategy. Read the article to find tips on creating emails, content and timing relating to your telemarketing program.
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Exclusive Data: How Many Telemarketing Calls Does It Take to Initiate a Lead Gen Conversation?
TeleNet Marketing Solutions provides exclusive research and telemarketing tips for this MarketingSherpa article.
Marketers have so many fancy online options at their fingertips, they forget how useful (and successful) telemarketing can be for lead generation. So many don't follow the right rules or give up too soon.
Read the article to learn exclusive new data and strategies to help you to make the right calls in your next campaign.
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BancIntelligence & TeleNet Utilize Targeted Lead Generation Aimed At Banking Executives
BancIntelligence's unique online advisory solution provides the banking ... Read more »
Hewlett-Packard division uses outbound telemarketing for lead generation
Although there's been plenty of attention lavished on digital and social mark... Read more »
Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, telemarketing leads, lead generation telemarketing
Increasing Leads Through Active Listening & Responding with Value
Over the last several months, Ashley Rist & Jon Plant have both addr... Read more »
Tagged: telemarketing lead generation, telemarketing leads, lead generation, targeted lead generation, lead nurturing, telemarketing best practices, lead generation best practices