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New Data on Best Telemarketing Tactics: 5 Tips to Improve Your Lead Generation Calls

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Telemarketing can be a big contributor to your lead generation strategy. So, any improvements you make to your telemarketing efforts can really boost ROI. TeleNet Marketing Solutions provides new data to MarketingSherpa that highlights some of the key techniques of marketers with top-notch telemarketing strategies.
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Show 'em the Love: How You Can Create a Content-Rich Nurturing Strategy.

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Without relevant content, a nurturing strategy is nothing more than a means to thoroughly bug, bother and nag your top prospects. Therefore, as you develop and refine your lead nurturing strategy, it is critical to spend significant time ensuring content is meaningful, well organized and updated. Read this article, published in Business to Business Magazine, for helpful tips on creating a content-rich strategy.
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To CRM or Not

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As a provider of telemarketing lead generation services, we are frequently asked if our agents can work directly within a client's CRM system. Our answer is always the same - "Yes, but you have to understand the pros and cons before making a decision." Read this article published by DMNews to learn about the "pros" and "cons" of having your vendor work within your CRM system.
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Five Key Steps to Measuring Your Lead-Nurturing Initiative

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Lead Nurturing is a topic that is on the mind of most marketers. Whether you are campaigning to gain budget approval to implement your nurturing strategy, need to illustrate ROI for an existing nurturing program or you are just trying to evaluate your current tactics, effective measurement of your nurturing program is critical. This article, published in MarketingProfs Today, provides insight on five critical steps to measure your nurturing initiative.
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Tool Box - Answering Questions on Email, CRM and Direct Mail

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Toolbox, a new section of DM News, answers questions from their readers on direct marketing and trends in the market . In their October 18, 2007 edition, TeleNet Marketing provides best practices for lead-nurturing.
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