Exclusive Data: How Many Telemarketing Calls Does It Take to Initiate a Lead Gen Conversation?

July 26, 2007

Marketers have so many fancy online options at their fingertips, they forget how useful (and successful) telemarketing can be for lead generation. So many don’t follow the right rules or give up too soon.

To read this article, please click on the link below and register with MarketingSherpa.

You will learn:

• How many attempts it takes to complete a conversation with a C-level executive
• Nurturing a lead through the entire process
• A sample Critical Business Issue (CBI) voicemail message